Even before our university archivist posted a 1914 Boston & Maine Railroad map of the “Summer Resorts of the Coast, Lake and Mountain Regions” along its routes (and despite this past week’s terrible train derailments in Quebec and Paris) I had been planning a vaguely conceived “summer railroads” post. I know all the wealthy people who lived on my street a century ago who summered (or “rusticated”) in Maine took the train, and since we’re going camping (!!!!!!!) in Acadia National Park on Mount Desert Island in a few weeks, I had the romantic notion of throwing all our stuff in the cargo car and making our connection to the Bar Harbor Express. The train does indeed run through Salem, but no place in the U.S. is as connected by rail as it was a century ago, and the Bar Harbor Express no longer runs (we’ll need the car anyway, so I can sleep in it).
Two Railroad Advertising Maps: Boston & Maine “Summer Resorts” 1914 map, Salem State University Archives; an earlier (1882) version for New York’s train tourists, New York Public Library Digital Gallery.
These maps were just part of the railroads’ multi-faceted print advertising campaigns, which must have been extremely effective during hot summers like this one, when people were eager to leave the sweltering cities for cooler spots at the coast and mountains. In conjunction with its maps, the Boston & Maine railroad, which dominated the New England market until the 1960s, issued a series of stunning posters by Charles W. Holmes in the 1920s which focused on the appeal of summer resorts near (there’s even one for Revere Beach) and far. They really capture that air of interwar elegance, and represent the increasing accessibility of New England’s “vacationlands”.
And for later in the year, the Snow Train………………..
Travel posters by Charles W. Holmes for Boston and Maine Railraod, 1920s, Boston Public Library travel poster collection.