Category Archives: Tourism

March 21, 2023

Little Brick Houses

By daseger

Last week was my spring break, and I was determined to get away after spending the past three right here at home during the prolonged Covid Time. I wanted to drive off alone so I could indulge myself with days of endless historic house-spotting: my husband needs a destination and a drink after too much of that! First I planned an extensive trip around revolutionary taverns along much of the east coast, and then I narrowed down my target area to the short-lived colony of New Sweden, incorporating areas of New Jersey, Delaware, and Pennsylvania (and even a bit of Maryland, I think). This trip was further restricted by a delayed departure and the big snowstorm that hit many parts of the northeast: I ended up snowed in at my brother’s house in Rhinebeck, New York. And then I was off, bound for New Castle, Delaware, a small historic city that I had always passed through too quickly. This would be the center of my exploration, but along the way, right before I passed over the Delaware Memorial Bridge, I decided to get off the turnpike and explore Salem County, one of the counties of southern New Jersey that borders Delaware Bay. The sun was shining and it was warm: it seemed as if I had passed from winter into spring, and from the North into the South. I had never been in this region of Jersey, but I had heard about some of its revolutionary history and seen pictures of some of its distinct 18th century houses built of patterned brick, dated and decoratively embellished on one side. I wanted to see one, and I did, and then I wanted to see more: and so I drove down rural roads for hours to do so. Before I knew it, it was dusk, and then I had to drive over that damn bridge in the dark (I have a mild bridge phobia issue and a much stronger tunnel one). New Castle was charming at night and the next morning, when I saw rows of little brick town houses. So forget about any theme of history or function: my spring break (or what was left of it) was just going to be all about little brick houses—and some big brick houses too.

The Dickinson and Oakford Houses, Alloway Township, Salem County New Jersey; the collage is all New Castle houses, with the exception of the conjoined houses in the center–which are in Salem TOWN, New Jersey (more about this other Salem below); New Castle’s old library; this 18th century map shows my travels–on both sides of the Delaware.

Established in 1651 by the Dutch, New Castle was at the center of shifting colonial sovereignties in the middle of the seventeenth century: it became part of a the short-lived colony of New Sweden in 1654, but was recaptured by the Dutch within the year, and in 1680 it was included in the land grant of William Penn, along with the rest of Delaware. New Castle was the capital of the Delaware colony until the Revolution, but before and after it was a center of trade and transportation due to its strategic location on the river. Its pre-revolutionary and pre-industrial wealth created a beautiful city that survives today relatively intact. I don’t really agree with its chamber-of-commerce description: thanks to preservation efforts, this vibrant, fully occupied community remains one of the most important Colonial/Federal villages in America—second only to Williamsburg, Virginia in the number and authenticiy of its historic structures. Williamsburg is a creation, an open-air museum: New Castle is a living city. Though they both have that fixed-in-time feeling, I saw the residents walking around engaged in all sorts of tasks as I walked the streets of New Castle, and they weren’t in colonial costume, like the “residents” of Williamsburg. New Castle is real, but almost too perfect: perfectly-preserved buildings, perfect signage, perfectly laid and -maintained brick sidewalks (it’s like an opposite-word of Salem: they seem to be letting their asphalt sidewalks languish as they replace with brick!), no litter in sight. And while late colonial and federal houses rule, they come in different sizes and were built with different materials: rows of modest brick and wooden houses were just as perfectly maintained as more stately structures. And there are new houses too, built with an obvious mandate to integrate with the old.

Just perfect New Castle, on a perfect day! These are all residences: I’m going to show the museums in my next post. The last two photos show a new house rising on the Strand, and the very old Anglican/Episcopalian Church, Immanuel on the Green, the parish of which has been operating continuously since 1689.

I spent a couple of days in New Castle and then drove lightly northeast into the Brandywine Valley, ostensibly to do some research at the Winterthur library, but I spent more time in the museum and (you guess it) driving around looking for little stone houses. And on my way back home, I turned off the bridge right after I crossed into Jersey rather than before I crossed into Delawar: I wanted to go back to Salem County to hunt for more houses and see the city of Salem as well: I had driven through it days before but didn’t stop. It’s somewhat blighted, with boarded up houses on the main street, but other houses were perfectly restored: it seemed to have quite a bit of integrity and potential. Of course, this Salem has a historical society, and a completely over-the-top but unfortunately former city hall: I wonder what will become of it?

Salem, New Jersey: historical society, murals, and the “exuberant Queen Anne” former municipal building.

One last stop in old New Jersey and then I turned northward. Most of the patterned brick houses are in private hands and hard to find, but one has been turned into a state park: the Hancock House, in Alloway Township, or more particularly a little village within called Hancock’s Bridge. On this very day in 1778, raiding British rangers under the command of Major John Simcoe raided the house and bayoneted as many people as they could find inside: at the very least ten Patriot milita men and also the owner of the house, Judge William Hancock, who was a Loyalist and also, as a Quaker, a pacifist. This became known as the Massacre at Hancock’s Bridge, and just as I was arriving at the house on Saturday morning regiments of reenactors were as well, for the annual commemoration of the massacre. I couldn’t stay around, unfortunately, but I have borrowed a photograph from the HM 17th Regiment of Infantry in America’s facebook page, below. Then I drove home to Massachusetts, making just one stop along the way: at Guilford, Connecticut to see another very old stone house, the 1639 Henry Whitefield House.

Above: The Hancock House, 1734 and members of the HM 17th Regiment of Infantry in America, 1775-1784 on Saturday. Just two streets over, the Quaker Meeting House, built on land donated to the community by Judge Hancock, who was slain on March 21, 1778.

Below: Bonus round. Two little stone houses in Pennsylvania and Connecticut: the John Chads House in Chadds Ford, and the Whitefield House in Guilford.

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March 8, 2023

March Memorials in Boston

By daseger

This past Sunday, the anniversary of the Boston Massacre, I went into Boston to take the “Massacre and Memory” tour offered by Revolutionary Spaces, the newish organization that maintains and interprets both the Old State House and Old South Meeting House. I always enjoyed going to Massacre reenactments at the former on March 5, but this tour was a whole other dimension of historic interpretation. I was rather amazed at the guide’s ability to present: a) the events of that day in 1770; b) deep background and wide context for the events of the day; c) the divergent sources which presented the events of the day afterwards; d) the day’s immediate and long-term “remembrance”; e) the use of the remembrance of the day by abolition activists in the mid-19th century and anti-busing activists in the twentieth century; f) a very strong sense of both the geography of Revolutionary-era Boston as well as the purposes and perceptions of the revolutionary spaces which we visited; and g) a consideration of how we might tell interpret historic events in the future as we proceed through our digital age. All that in about 2 hours! This was the first tour of the season for our young guide, and she was on fire. No Salem simplistic storyteller was she (what I hear out my front windows when it’s warm: and then Giles Corey was pressed to death (MORE WEIGHT), and then this happened, and then this happened): instead she offered us layers and layers of history: its creation, dissemination, legacy and utility.

Revolutionary spaces indeed: The Old State House, Faneuil Hall (where the first post-massacre meetings were held), and the Old South Meeting House, with George Washington and Andrew Oliver standing by. So many markers in Boston! All in copper and bronze: in the street, on buildings, everywhere. 

The Tour began at the Old State House, before which the Massacre took place, and ended at the Old South Meeting House, where the first memorial massacre orations were held. I had a lot to think about after this layered presentation, so I wanted to go back to Old State House and consider the exhibitions there: the tour ticket included admission to both Revolutionary Spaces buildings. But when I got back to the Old State House, there wasn’t really open admission: there were other scheduled tours which I didn’t want to take so I stomped off in my fashion. I was in a very bitchy mood for about ten minutes as I strode down Tremont Street, because I wanted to process the Boston Massacre on my own terms, this very day, and somehow I felt I was prevented from doing that. But then I came to the Old Granary Burying Ground, and the marker to the five victims of the Massacre therein, which led me to their monument on the Boston Common, and as I was gazing at Crispus Attucks’ prone figure on its plaque, I saw the new memorial to Martin Luther King, The Embrace, in the corner of my eye. So off I went to the presence of The Embrace, which has received rather mixed reviews in our area since its debut in January. I wasn’t sure how I would respond to it—it looks rather intimidating in media images—but I really liked it: it’s smaller in scale and more detailed in reality. And it was fun to see people reacting to it: touching it, walking under it, taking selfies all around it. The engagement with and around this installation reminded me of the very active engagement of Bostonians with the living memory of the Massacre: weeks later and centuries later. And then I walked up the hill to another engaging memorial: Augustus Saint-Gaudens’ masterful monument to Robert Gould Shaw and the Massachusetts 54th right across from the Massachusetts State House. What a memorial trifecta! The thread between these three memorials was African-American history of course, but I didn’t really think about it that was as I was making connections in my mind on my walk. I just felt grounded in Boston history, Massachusetts history, American history.

Memorials: a circle of remembrance from Old Granary to the (new) State House.

[N.B. When I was all worked up I noted my frustration with my exclusion from the Old State House on Facebook: Revolution Spaces staff almost immediately reached out and offered me free admission at my convenience. So now I’m a bit embarassed but impressed with their professionalism!]

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September 27, 2022

My Salem Heritage Trail

By daseger

I’m still frustrated with our city’s “revisioned” “heritage” trail: its blatant commercialism, its yellow color (the exact same shade as the lines in the middle of the road; tour guides have told me that their tourists ask if they have to keep right on the sidewalk which actually might not be a bad idea with the crowds at this time of year), the missed opportunities it represents. None of the promised streamlined signage is up yet so all we have is a yellow line superimposed right on top (or sometimes beside) the still-visible objectionable red line. Any criticism is met with a chorus of “it’s not finished yet!” from all involved, but it’s hard to have confidence going forward when the “product” is so obviously flawed, in terms of both presentation and content.

I’ve laid out my concerns about the latter in detail in an earlier post, but after walking the yellow line a few times I have another complaint: it’s not telling a story. It’s just a string of places, with no connecting narrrative or theme. Maybe this is coming too, but it’s not here yet. There seems to be a mismatch between narrative history and the built environment in Salem: you can have one or the other but not both. I’m sure the countless private tour guides are out there telling stories because that’s what successful, marketable walking tours do, but they are handicapped by Salem’s overwhelming focus on the Witch Trials. If you’re trying to present place-based history, the Trials don’t offer you a lot of options for Salem as there are only two actual material places associated with them: Judge Corwin’s House or the “Witch House” on Essex Street and the Witch Trials Memorial/Old Burying Point on Charter Street.  A few “sites of” are fine for a walking tour but ten or more? It’s difficult to conjure up 1692 while standing in a parking lot. The combination of the emphasis on the Trials and the relative absence of structures from that era has placed an emphasis on performances in commercial interpretations, and ghosts, of course. But Salem has a wealth of historical structures, and they can and should tell stories too. My alternative Salem Heritage Trail is built primarily around buildings, and inspired by the Creating or Building walking tours you see in many cities, tours which are designed by heritage professionals to present a comprehensive and materialistic history of urban development. It’s a stripped-down version of tours I give to family and friends, and following the example of Toronto’s exemplary tour, Creating Toronto: the Story of the City in 10 Stops, I limited myself, with great difficulty, to ten sites.

Trail Sites/Stops: My trail starts at the Pickering House on Broad Street and ends at Salem Common. I’ve chosen the sites along the way because they are beautiful and important buildings and spaces, but also because they represent a number of events and themes in the “making of” Salem: they have to do double or triple or more interpretive duty! I’m aiming for 400 years of history through 10 buildings or sites, on a tour that should take about 90 minutes. It’s definitely a work in progress.

The Pickering House: Salem’s oldest house is a marvel visually and historically. It can represent both the first wave of European settlement and because of its conspicuous and active family, also a series of events and relationships that shaped Salem: King Philips’s War and relations between European and native populations, transatlantic trade, the Revolutionary War. As the house evolves, so does Salem. From the vantage point of the house, one can see the outskirts of Salem’s first African-American section as well as its Italian-American neighborhood, and the line at which the Great Salem Fire ended in 1914.

Hamilton Hall: Built on former Pickering land, along with the rest of Chestnut Street, Hamilton Hall represents the dynamic civic culture of Salem following the Revolution as well as the singularly Federal style of Samuel McIntire and the range of reform and entrepreneurial activities of Salem’s most prominent African-American family, the Remonds. It is also an important site of women’s history, as so many philanthropic events organized by Salem women were held at the Hall: from Abolitionist and soldiers’ aid events in the middle of the nineteenth century, to Red Cross efforts during World War I to the creation of the Hamilton Hall Ladies’ Committee after World War II.

The First Church: It’s the First Church, so it has to be on the tour even though its not in its original location—we’ll pass by there later. The history of the congregation should be prioritized over the history of the building: the transition from Puritanism to Congregationalism to Unitarianism, Hugh Peter & Roger Williams, the religious aspects of the Trials, Leslie’s Retreat, and then Salem’s (19th century, as opposed to today’s) Gothic phase (with a tie-in to the Pickering House).

The Witch House: The home of Witch Trial Judge Jonathan Corwin is the authentic witch-trial site in Salem, but also a place that can represent and illustrate the commercialization of the trials in the nineteenth century as well as the increasing role of historic preservation in the twentieth. This is a good spot to start the discussion of the legal aspects of the trials, but the next stop is better.

Court Houses on Federal Street: These courthouses are a great illustration of Salem as “shire town” or county seat, a very important part of its history and identity. When I was on History Alive’s “Charlotte’s Salem” tour a few weeks ago, Charlotte explained some of the legal aspects of slavery which were causing her anguish in 1857 right in front of the courthouses, and I thought it was the perfect spot, particularly because it was so quiet on a busy Saturday night. The Witch Trials were of course, trials, so this seems like a good spot to address their legal aspects, as well as the famous “witch pins” and several other important Salem trials. The different architectural styles of the court houses evoke their eras in Salem’s history.

Old Town Hall: The terrain between the court houses and Old Town Hall is full of important sites……that are no longer there: the actual 1692 court house, Town House Square, the site of Salem’s first meeting house, and the former sites of conspicuous residents like Judge John Hathorne and Lady Deborah Moody. I guess that dreadful Bewitched statue is part of the “creation” of Salem but I prefer to look at it as an abberation and I don’t want it in my story/tour. So we’ll just skip through Town House Square to the Old Town Hall or walk down Church Street past the Lyceum and cut over to Essex Street. Old Town Hall (long known as the “Market House”) and Derby Square remains a very busy place, so it’s the perfect space to represent the extremely dynamic and diverse commercial history of Salem. It’s also a great place to focus on food food: Salem seems like a foodie designation now but I think it always has been, and Derby Square and adjacent Front Street was a restaurant row. I guess it’s been reduced to an Instagram stage now, which seems appropriate since Instagram photos are one of Salem’s major products.

Old Burying Ground/ Witch Trial Memorial: The last three stops of my trail consider Salem’s evolving public presentation of history, along with other themes and events associated with each site. From the later nineteenth century on, as the City focused increasingly on tourism, there were three major draws: the Witch Trials, Nathaniel Hawthorne, and maritime history. For me, the Salem Witch Trials Memorial represents the triumph of the Trials: the City could go forward into full-fledged witchcraft tourism now (in 1992) as it had erected a memorial and pledged itself to toleration going forward. The more recent restoration of the adjacent Old Burying Ground and addition of the first-period Pickman House as a welcome center for both seems to me an admission that Witch City needed a bit more regulation: Salem has always taken care of its cemeteries.

The Salem Maritime National Historical Site. Carved out of Salem’s Polish neighborhood along Derby Street, Salem Maritime is also an illustration of history in the public sphere: it is a rebuilding and reframing of the City’s glorious maritime past, almost like a maritime memorial. Standing on Derby Street looking out onto Salem Harbor, we can consider both Salem’s maritime history as well as the historical and ongoing effort to preserve and showcase Salem’s maritime history, especially as the Custom House is closed for restoration. With its streetside shop on one side of the Derby House and garden out back, it is also a good place to consider Salem’s Colonial Revival influences and impact.

And on to Salem Common: where we could tell the entire history of Salem, from rope walks to food trucks! I think it would be interesting to end the trail with a consideration of what is “public” and what is not as it pertains to the Common and the myriad events that have happened there over the centuries. So many events: military musters and drills, neighborhood playground competitions, baseball games, concerts and films, speeches and protests, carnivals and circuses, commemorations. Just this past weekend, I was walking around the Common while a large food truck festival which apparently had no local vendors was happening, on “common” land.

What I left out. Many places! The ten-stop limit really challenged me. And of course, there will be no “suffering mannequins” on my tour. I left out both the Peabody Essex Museum and the House of the Seven Gables because these institutions are independent draws which also feature their own audio tours: both are obviously central to Salem’s urban and identity development. The PEM’s new Salem Witch Trials Walk looks like a good introduction to the Trials and there are also “PEM Walks” audio “postcards” for each of the Museum’s historic houses. Both Salem Maritime and the House of the Seven Gables also offer excellent audio tour options. So there’s really no need to follow that yellow line; indeed, no need for any paint on the sidewalks of Salem.

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September 12, 2022

Open House in Essex County

By daseger

It occurred to me the other day that during the long life of this blog I have never spotlighted Trails and Sails, a calendar of dedicated events and openings throughout Essex County in September organized by the Essex National Heritage Area. I feel remiss; I have friends and former students who work for Essex Heritage, and I myself am a commissioner! These folks know what heritage is and are able to discern it from tourism, and so they connect and cast light on institutions and areas which represent this region’s cultural and material legacy in meaningful ways. Trails and Sails is a 10-day extravaganza of free events throughout our region, beginning next weekend. I’ve picked my events, and my participation will pretty much revolve around visiting old buildings, but don’t let my game plan (mis-) inform yours: there are plenty of events that involve much more outside action like walking, paddling, biking, apple-picking, cider-making, birding, and even “forest bathing” (whatever that is) right here in Salem. So go to the website, or download the digital guide, and chart your course. Note that many (but not all) events and openings are recurring and some require reservations.

Saturday, September 17: I’ve got to get into the glorious Grand Army of the Republic Hall in Lynn, so that will be my first stop. I’ve wanted to see this hall for about five years. From Lynn, I’ll drive over to Danvers to tour the 1670 Judge Samuel Holten House, another building which I’ve long admired and never been inside. Same with the Platts-Bradstreet House in Rowley, so that’s next, then back to Salem for a walking tour of Charlotte’s (Forten) Salem by History Alive, Inc.

Lynn’s GAR Hall, two seventeenth-century houses, and Charlotte Forten about to lead us around Salem!

Sunday, September 18: I know that I will have to do some lecture and presentation prep on this day but I am still going to the Open House at the Rocks Village Handtub Building and Toll House Museum on the Merrimack as I love that building and (again) have never been inside. I might as well go to the Brocklebank Museum on Georgetown as it’s on the way home.

Rocks Village,Georgetown, and the Jackman-Willet House in Newbury.

The following week, unfortunately, is super busy and I have my own presentation on Saturday the 24th, so that leaves Sunday the 25th, when I’ll go up to Newbury and see the seventeenth-century Jackman-Willet House and anything else that is happening in that part of the county. I feel like I’m missing out on some great events, particularly Fletcher Steele and Frederick Law Olmsted tours and a view of Gloucester from its grandiose city hall. But there’s always next year: Trails and Sails is an established tradition. As I was looking at the schedule, thinking about where I would like to go, and reflecting upon my past summer, it was just houses, houses, houses! I love visiting old open houses, but I think I must be an outlier among heritage tourists today. I’ve been talking to a few museum professionals over the summer, and they all tell me that house museums just aren’t as popular as they used to be. This might explain why so many in Salem are closed, including all of the Peabody Essex Museum’s houses save the Ropes Mansion and Salem Maritime’s Derby House (well, save the ell). But everywhere I have gone this summer—in New York, and all the New England states—there have been good-sized parties touring houses with me so it makes me feel like there are still some old-house afficionados out there! An anecdotal view, I know, but a hopeful one. Perhaps I should finally admit, however, that my essential childhood bedside book, Samuel Chamberlain’s Open House in New England, might have been a bit odd.

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August 15, 2022

Hooked on Kinderhook

By daseger

I made a very quick trip out to the Hudson River Valley at the beginning of last week to visit my brother and brother-in-law, and despite its brevity I still made some discoveries, including the delightful Columbia County town of Kinderhook. I always try to find new places when I’m out there, so on the way home I headed north from Rhinebeck, where they live, before turning east towards Massachusetts. It was supposed to be an hour-long diversion to see the Martin Van Buren National Historic Site before I headed home, but there was so much to see in Kinderhook I lingered, and did not get to Salem until well after dark. The President’s house did not disappoint, but downtown Kinderhook blew me away: beautiful houses and gardens, so much history, a stunning art gallery. The picture-perfect historytown: well worth a weekend trip if you’re within driving distance (or a longer one if you’re not). For some reason, I expected Lindenwald, which Martin Van Buren purchased after his presidential term was over, to be a bit dull and dowdy but it was on my list: when I got there I found it neither. I’ve been on a Gothic Revival kick all summer long, but this house is more than that: it’s a late Georgian mansion house transformed into a Gothic Revival mansion with an Italianate tower! Quite a melange: and Zuber & Cie wallpaper inside. The house was built by Judge Peter Van Ness in 1797, and inherited by his son William, who was Aaron Burr’s second in the 1804 duel which fatally wounded Alexander Hamilton. After Van Buren was defeated (on a Whig ticket) in the 1840 presidential election he retreated to Lindenwald, but following another defeat in the election of 1848 (on the Free Soil Party ticket) he was ensconced there for the remainder of his life. In 1849 he hired architect Richard Upjohn (who must have been THE Gothic Revival architect as he designed my two favorite houses in that style: the Rotch House in New Bedford and Kingscote in Newport) to expand and transform it.

Exterior and interior views of Lindenwald, including the tower stairwell and first-floor parlors. The entire center of the house is one big dining hall with the restored Zuber paper: for some reason it was difficult for me to photograph so refer to the site’s website! Not sure what this little house was for but it is cute.

This was the last day of a week-long heat wave so I really wanted to stay in my car, but once I got into downtown Kinderhook I had to get out of it. There were so many beautifuly houses, I would just stop, run out and take a photograph, and run right back into the air conditioning. But this was happening so often and the houses were in such close proximity to one another that it was getting a bit comical, so I finally stopped and took a walk. There was a strong presence of history: I had the image in my mind of the Continental Army marching down the main street victoriously after the (Second) Battle of Saratoga in the fall of 1777, especially as I passed the house where the captive General Burgoyne was entertained which was very close to the house where the wounded Benedict Arnold was taken. Earlier in the war, General Henry Knox passed through Kinderhook on his heroic quest to deliver cannon from Ticonderoga to General Washington in Boston. There are all these beautiful brick houses—both Dutch and English. There were details on the wooden houses I had never seen before. I was a puddle after my walk through Kinderhook but it was worth it!

The Luykas Van Alen House, 1747, which is owned and operated by the Columbia County Historical Society, as is the James Vanderpoel “House of History,” built in 1810. (The Van Alen house had several front porches with these built-in benches you see on Dutch Colonial houses built in the 20th century). Some houses which caught my eye in Kinderhook Village–I could have included many more. House where General Burgoyne was entertained and Major General (Turncoat) Arnold was attended to.

It was so hot in the Van Buren house that our guide passed out these cool fans! Perfect keepsake and advertisement for all this region has to offer. New York State takes its history very seriously: there are markers everywhere (maybe even TOO many–a big statement from marker afficionado me), every town has an official historian, and no opportunity goes unutilized to showcase it.

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July 20, 2022

The Golden Goose

By daseger

Last week Salem’s new Heritage Trail, or at least the foundation thereof, was revealed with a report to the Salem Redevelopment Authority (SRA) and the launch of a new website. The outgoing “Red Line” has long been the object of derision, as it was a play-to-play route which made no meaningful distinction between the Salem Maritime National Historical Site and the Salem Witch Dungeon Museum. Concerns about the sign pollution which plagues downtown Salem and the now-common understanding that “redlining” refers to housing segregation apparently inspired the city’s tourism agency, Destination Salem, to put together a working group comprised of “stakeholders” representing Salem’s organizations, institutions, businesses and local government (but not, notably, neighborhood groups) to reconfigure the existing trail as something “new.” The end result will be a gold line running through downtown Salem, and very nice signs which will mark the stops along the way, including……………….the Salem Maritime National Historic Site and the Salem Witch Dungeon Museum.

Believe me, I’m pretty tired of screaming into the void about how Salem values (or doesn’t) its long and notable history. I also realize that the people who have transformed a small subsection of this history into a valuable commodity have clearly won the day, as many of Salem’s heritage organizations, including Historic Salem, Inc., the Salem Historical Society, the Essex Heritage National Commission, and even the Salem Maritime National Historic Site had representative members in this working group, so are clearly supportive of this new trail. But this is a really important time for Salem, with its 400th anniversary only a few years away and so many of its historic houses shuttered, including the entire Essex Street Block campus of the Peabody Essex Museum. So I have a few things to say, of course! I’ll try to be as succinct and straightforward as possible: after some consternation I have limited and organized my thoughts (which might take the form of pleas) into three main points:

      1. For–profit sites cannot be “heritage“. Salem’s heritage is a public good, not a private commodity. Packaging an historical event into a dramatic presentation creates an “attraction,” not a museum. Packaging a tragic historical event into an attraction is troubling if not enacted with great care, and the dated figures employed by the The Salem Witch Dungeon Museum and the Salem Witch Museum evoke more mockery than empathy. These attractions have no place on an officially-sanctioned “Heritage Trail”; I don’t think any for-profit site does. Call the trail something else: my friend Joe suggested the “Tourism Trail.” I would have no problem with that: it’s the equivalency of an actual historic site like the House of the Seven Gables or the Charter Street Cemetery or the East India Marine Hall (all sites on the trail) with a manufactured attraction that troubles me, especially as the latter are so obviously exploitative. The creators and consultants of the new Heritage Trail realize that there is an issue here, so they have come up with criteria that Salem sites which hope to be listed on the trail as it expands must meet. Here they are, included as Appendix B in the “Salem Heritage Trail Recommendation and Project Recap” report prepared by the consultant company MuseumTastic for Destination Salem and presented to the SRA:So, much of this seems fine, certainly the themes are great (more on them below), and the criteria professional. I’m having some difficulty envisioning the logistics of the vetting process, but will leave that to the experts. What does concern me, however, is the disassociation of “site” and “building” as referenced in #3 on. As you see in my graphic above, the Salem Witch Museum, the most profitable of the for-profits, is referred to as the former East Church, which is presumably how it made the cut. Why the East Church is deemed “historic” is beyond me, aside from its imposing Gothic Revival style: certainly it is no more historic than the nearby houses of ultra-philanthropist George Peabody and Supreme Court Justice Joseph Story, or the birthplace of the illustrious Benson brothers across the Common. When I asked why and how the Salem Witch Dungeon Museum, also located in a former church (built by the Christian Scientists and not the East Church parishioners), was included on the trail, I got this response from the Executive Director of Destination Salem: The Witch Dungeon Museum and Lynde Street are the site of early fortifications. English settlers knew that their presence in Salem immersed them in a web of global conflicts. Fearing reprisals from the indigenous people they were displacing and attacks from other colonial powers, the colony of Massachusetts erected a fort near this spot in 1629. Samuel Sharpe came from London with cannons to assume command of the militia. The first fort was probably made of tall wooden palisades, with extensions jutting out to prevent flanking. In the following decades, further fortifications were built along the Salem coast and a palisade was built along the western end of town. The early, feared attacks never happened. The East Church built a chapel on Lynde Street in 1897 and The Witch Dungeon Museum opened in the building in 1979. Visitors can watch a live-action reenactment of a witch trial and tour a recreation of the grim prison where the accused were kept. So basically: because a long-gone fort was once on the site of the Salem Witch Dungeon Museum, it qualifies for the trail? I don’t think I need to spend too long discussing the implications of this “standard.” In a city as old as Salem, every structure downtown was built on the site of something else: there are layers and layers and layers. The Witch Dungeon Museum’s storefront sister “museum” on venerable Essex Street, the Salem Witch History Museum, could claim that it sits on the site of Salem’s first printing house or any number of historic structures and thus qualify for the new Heritage Trail. Perhaps the cumulative criteria above could mitigate against this, but it does not appear to have done so with the Salem Witch Dungeon Museum: I think we need to be honest about where we are leading people—and why.

        Mannequin City: mid-20th century interpretive “technology” reigns in Salem’s for-profit witch “museums” which have no incentive to innovate, as the City delivers visitors right to their doors; Witch Dungeon Museum hanging mannequins.

      2. The Trail is too restricted geographically. Salem has been a tourist destination for over a century, and there are previous incarnations of the Red Line, which was stamped on the City in the 1980s. (People seem to think that the big turning point in Salem’s tourism history is the filming of the television show Bewitched in 1970s, or at least that’s the story the rationalizes the placement of the Samantha statue in Salem’s most historic town square. But that’s clearly not true: it was the Haunted Happenings festival, initiated by the Salem Witch Museum in the early 1980s, that created our modern Witch City). All the pre-1980 trails were much longer, and included more Salem neighborhods and sites, including the entire McIntire District showcasing architecture, South Salem showcasing Pioneer Village and many more sites in the Downtown and Derby Street districts. If it really is going to tell Salem’s story in a comprehensive and authentic way (and accomodate all those themes!) the Trail has to branch out considerably. One of the reasons I find it so objectionable to direct people to a witch business on the basis of a seventeenth-century fort that is no longer there is the fact that Salem has a seventeenth-century fort that has been left to rot on Winter Island.
      3.  Salem tourism brochures from the 1950s through the 1980s: not until the last decade was the Heritage Trail restricted to downtown and the “story” increasingly restricted to witches. Love the sentiment of “traveling through history in Salem.”
      1. 3. A Plea for Authenticity & Creativity: I don’t really have enough to go on to speak to technology or  interpretive issues, but from what I can read I am struck by the relative conservatism in terms of the conceptualization of the entire trail: I expect more from a process of “strategic revisioning;” I don’t see any revisioning at all actually. Maybe that’s coming? This trail could have been recast as a “walking museum” as some cities have done (Memphis!), and thus accomodate both heritage and for-profit sites (in a pop culture category: the history of witchcraft tourism in Salem IS part of our heritage unfortunately) as well as the Peabody Essex Museum’s shuttered sites which are outfitted with “PEM Walks” interpretive audio “postcards“: why not integrate this ready-made interpretation into the Trail? Salem doesn’t have a history museum so a thoughtfully-constructed walking museum could really compensate for this deficiency: this approach could also add some chonological development to the trail, which is completely missing. Authenticity is everything in this digital, virtual age, which is why it is imperative to emphasize the unique geography and history of Salem with real places rather than artifical ones: besides the for-profit sites, I am also troubled by the selection of the new Charlotte Forten Park on Derby Street as a location to highlight Salem’s African-American history: African-Americans (including Charlotte Forten) did not live or work anywhere near it! And as I’ve written about before, the park has been “colonized” effectively by the Real Pirates Museum, which tells the story of pirates (some real, some not) from Cape Cod. More appropriate places to tell the stories of Salem’s African-Americans are Derby Square (which is on the Trail) where a variety of vibrant black businesses were located, and Hamilton Hall, where Salem’s Remond family lived and worked. Actually, a wonderful interpretive location for interpreting African-American history would be Higginson Square, which runs parallel to Derby Square: to tell the truth, the Remonds spent at least as much time at 5 Higginson Square as Hamilton Hall, and Charlotte spent considerable time there too. There could be some kind of creative installation there, which brings to my last point/question: why is Salem’s very dynamic creative community so absent from this revisioning project? My very favorite urban heritage trail is actually that of Asheville, NC, in which stories of the city’s past residents, both well-noted and not-so well-known, are woven together through public art, including commissioned sculptures and pre-existing artifacts. Lke all the best heritage trails, Asheville’s was a process of considerable community engagement: it is a work in process that is still engaging the community. That could happen here too, but only with the realization that all of Salem’s residents are “stakeholders” in our city’s Heritage Trail.
      2.  Higginson Square, 1893, Nelson Dionne History Collection, Salem State Archives and Special Collections. A big flatiron to highlight Asheville’s Flatiron building. It begs the question: no Parker Brothers site for Salem’s new Heritage Trail?

So those are my three main points but I do want to say a bit about the “future” of Salem’s heritage, which is kind of a funny phrase: isn’t heritage about the past and how can it have a future? Well, heritage has a past, a present and a future: we’re dealing with the present now. After the Executive Director of Destination Salem gave her presentation to the SRA last week, there were a few questions from the board (which only has authority over signage downtown, not content, so I was suprised to see this engagement), including, “why so much witch stuff?” (I am paraphrasing). She answered: (I’m still paraphrasing but this is very close) “well, 85% or our visitors come for the witch trials so we have to give them what they want.” I have no doubt that this is true, because we don’t have a heritage trail that showcases our Samuel McIntire mansions or our Revolutionary resistance or our 445 Revolutionary privateers or our industrious inventors or our treasure- (and history-) hunting Mormons or our dashing Civil War officers or our zealous abolitionists and suffragists or our amazing artists and craftsmen or our brave warriors on both the battle and home fronts or any of our immigrant communities as far as I can see. Maybe all that is coming, but it is clear to me that witchcraft-based tourism is only going to become even more pervasive in Salem if some sort of structural change does not occur because it is self-perpetuating. Destination Salem has always been a thoroughly professional, accessible and effective tourism office, but I’ve never understood how it came to be in charge of heritage, because for me, tourism and heritage are not necessarily the same thing. But in Salem, I guess they are. I suspect that the same old scenario which governed the creation of the first Heritage Trail was present here: the City did not invest enough effort or money, and so left it to the business owners, who quite logically advanced their own interests. So let’s just call it the Tourist Trail, or take advantage of this (golden) opportunity to do something more—and better.

14 Comments   |  tags: , , , , , , , , | posted in Culture, Salem, Tourism

July 5, 2022

Roseland Cottage

By daseger

In the last week of June I drove down to the “quiet” northeastern corner of Connecticut to see a house that was a major presidential July 4th destination in the later nineteenth century, Roseland Cottage, Historic New England’s sole property in the Nutmeg State. Home to several generations of the prosperous Bowen family from its construction in 1846 until its acquisition, fully furnished, by Historic New England in 1970, Roseland Cottage is a perfect Gothic Revival summer cottage located on one of the most picturesque roads in New England, Route 169 (the old Norwich-Worcester Turnpike), across from the Woodstock common which could accomodate the crowds that accompanied the first presidential visit of Ulysses S. Grant in 1870. Successive July 4 celebrations grew in size mandating their relocation to nearby Roseland Park, but three more presidents, Rutherford B. Hayes, Benjamin Harrison, and William McKinley, still stayed at the “cottage” and its outbuildings include both a presidential “two-seater” outhouse and a bowling alley built for Grant. When you read the accounts of these post-1870 Independence Day celebations you kind of get the feeling that this was a “July 4th is back” moment after the turmoil and division of the Civil War and its aftermath. I’d like to think that we are in a similar moment now, post-Covid, but I don’t think we are quite there (though it was nice to see the Pops last night). Roseland, however, is much more than a presidential pink palace: it feels very much like a family home, centered, but at the same time, out of time, as if it sprung from a fairy tale.

Roseland Cottage, built in 1846 for Mr. and Mrs. Henry C. Bowen: downstairs parlor, presidential bedroom, and outbuildings (including a carriage house bowling alley built for President Grant’s visit).

Because of its distinct style (even the furniture was custom-built for the house in Carpenter Gothic style, which foreshadowed Frank Lloyd Wright according to our guide), the house feels like a stage set in some ways, but also like we’ve just stepped in to a family home moments after its inhabitants have left as there are so many personal items remaining: Mr. Bowen’s commendations and commissions (he was a stalwart progressive Rebublican, which meant pro-abolition and suffrage in addition to pro-temperance, and also the founder and publisher of The Independent newspaper), Mrs. Bowen’s wedding dress and the Gothic Revival crib in which she rocked nine of their children (she died giving birth to their tenth and Mr. Bowen remarried a local girl), family photographs, books, prints, games, and decorative objects. I like to think that the pink china below was her preferred shade of her favorite color: Roseland has apparently been 13 shades of pink over its history and is now quite salmony-pink.

The other contradictory feeling is formality and SUMMER: Roseland Cottage is bordered by lush box-bordered gardens (which used to enclose roses but now mostly annuals, I believe), lawn, and Woodstock green so vivid green surrounds you inside, along with the bright colors of the stained-glass diamond-paned windows and the flowers outside. There are some fancy woolen carpets, but also thin matting under foot, and all of the soft furnishings are cotton florals and lace. Such a contradition, this house: dark and light, formal and fairytale-ish, solid and airy, sunshine and shadow.

My “HNE booties” and the grounds, displaying another contradiction: I wonder why there is a Greek Revival folly among all this GOTHIC Revival?

3 Comments   |  tags: , , , , , , , , , | posted in Architecture, Tourism

June 16, 2022

Landmark Lineage

By daseger

I’ve been obsessed with the work “landmark” ever since the Samantha statue incident of last week: a succession of news stories in the days following reported the vandalism inflicted on this famous Salem “landmark” and each time I heard or read that term applied to this horror installation I screamed “she is not a landmark!” in my head. Isn’t a landmark something notable, of value, an attribute of place or a place itself, but nevertheless something we admire and want to preserve? Several people pointed out that the word doesn’t have to connote subjective judgements: it is merely  something recognizable. I’ve just written a book which has chapters on both surveying and navigation, so you’d think I’d be a bit more confident in my understanding of this term. Its original use in navigation refers to a physical feature of the land with which you can find, or mark, your way, but I thought its meaning evolved in the past centuries with respect to architecture, historic preservation, and the recognition and  designation of built landmarks. My understanding of the term is coming more from those fields, so using the same term to apply to Samantha and say, the Ropes Mansion just seems wrong! Clearly it is time to look this word up, so I went straight to the Oxford English Dictionary (I am fortunate to have an institutional subscription but I go there only when I really need to, as it is a rabbit hole for me. But needs must.)

LANDMARK: object marking a boundary line; district;

 2. An object in the landscape, which, by its conspicuousness, serves as a guide in the direction of one’s course (originally and esp. as a guide to sailors in navigation); hence, any conspicuous object which characterizes a neighbourhood or district.

 3. (In modern use.) An object which marks or is associated with some event or stage in a process; esp. a characteristic, a modification, etc., or an event, which marks a period or turning-point in the history of a thing.

Ok, I’m going with the second part of #2 “any conspicuous object which characterizes a neighborhood or a district.” The key word for me here is characterizes. I’m just not comfortable with Samantha characterizing Salem: I want Samuel McIntire to characterize Salem. But obviously there has to be some sort of standard for designating a landmark, or is it all subjective? To try to answer this last questions, I decided to do a search for “Salem Landmark” in all of my newspaper databases. This query produced hundreds of hits, but I quickly determined that many of these references were to the Salem Landmark newspaper of 1835-36 which first published the wildly popular “Enquire at Amos Giles’ Distillery” temperance parable, which was reprinted all over the country. So I eliminated those entries, and came up with a clear succession of Salem landmarks.

For the most part, the word landmark was used in referenced to historic buildings in Salem, but there were some exceptions. Beginning in the 1870s, there seems to be an emerging concern that Salem is losing its historic structures because there is a succession of titles to the tune of “another Salem landmark gone.” Clearly the word could be used to ascertain an increasing interest in historic preservation, but it’s not just about loss: landmark appears when particularly old or otherwise notable buildings are sold or “substantially altered,” when there’s a fire, or some event happens in a well-know location. Here’s a few examples, starting with the “old Putnam Estate on Essex Street,” a house with which I’m not immediately familiar—I’m not quite sure about this Bridge/Osgood Street house either, but it has an interesting story! Sounds like part of it might still be around?

It’s easy to get caught up in the stories attached to these old buildings: I did so several times and forgot all about Samantha (which is good)! The two above are a bit more obscure landmarks, but anything to do with Nathaniel Hawthorne, Samuel McIntire, the Witch Trials, the Revolutionary War, and political leaders or wealthy Salem merchants were designated as such. Sometimes I think the word was used a little loosely: a sailcloth factory? Well, it was a sailcloth factory that belonged to the legendary Billy Gray and was the studio of Ross Turner: I hope he didn’t lose any paintings! I had heard about the threat to the Pickering House before, which is why I am not expressing shock and awe now. Everything else below is pretty self-explanatory, but I should report the the Silsbee/Knights of Columbus mansion has just been completely restored and expanded and it looks great.

Besides Derby Wharf (above), the only designated landmarks I could find which were not buildings were a landmark store which closed after 114 years in business, and the famed “Brown’s Flying Horses” of Salem Willows. This carousel had been a major attraction of Salem Willows since the 1870s, and its sale to Macy’s Department Store in 1945 was big news and a big loss. By all accounts, it was a beautiful example of craftsmanship by a Bavarian woodworker, so comparing it to Samantha is a stretch, but both were/are popular “attractions,” so I guess that’s the landmark connection. I think I’ve worked myself out of my landmark labyrinth, but I’m still troubled by placement: certainly nothing could be more evocative and appropriate in a seaside amusement park than a carousel, but I still don’t think Samantha belongs in Town House Square.

Apparently this business had started in 1794 by the Driver Family and was run by relatives or in-laws until 1908, Boston Sunday Globe, September 20, 1908. Brown’s Flying Horses at Salem Willows, photographs from the “Essex Institute”/Phillips Library via Painted Ponies: American Carousel Art by William Manns et. al.

18 Comments   |  tags: , , , , , , , | posted in Salem, Tourism

May 3, 2022

Skirting Witches and Pirates in Salem

By daseger

Walking is my preferred form of transportation in Salem, but I tread carefully: I want my path to be lined with beautiful old houses, colorful shops and lovely green (or white) spaces. Attractions exploiting the terrible tragedy of 1692 and out-of-town-yet-territorial pirates cloud my view and dampen my day. I’m happy to meet real witches and pirates on my walkabouts, but kitschy parodies annoy me. If you are of like mind, there are many routes you can take in Salem on which you will not cross paths with anything remotely touristy, but if you are venturing downtown you must tread carefully too. Avoid the red line at all costs and follow my route below, which I have superimposed on an old map of the so-called “Heritage Trail”: I’m starting at my house on lower Chestnut Street and making a witch-less circle.

Across from my house is Chestnut Street Park: this is not a public park but a private space, owned by all the homeowners of Chestnut Street. It was once the site of two churches in succession: a majestic Samuel McIntire creation which lasted for almost exactly a century and was destroyed by fire in 1903 and a stone replacement which was rather less majestic and lasted about half as long. The gate is usually open to everyone, but not for reseeding time as you can see by the sign. I walk down Cambridge Street by the park and across Essex into the Ropes Mansion Garden, not looking great now but an amazing high summer garden. Then I walk down Federal Court and across Federal Street to the Peirce-Nichols House which is owned, like the Ropes Mansion, by the Peabody Essex Museum. Unlike the Ropes, I can’t remember when the Peirce-Nichols was last opened to the public: it’s been decades. It has a lovely garden in back which was always open, and my favorite place to go at this time of year because of its preponderance of Bleeding Hearts. The gate to the back of the house has been closed for a couple of years now, but it is latched and not locked, so I entered and went into the rear courtyard, passing the memorial stone dedicated to the memory of Anne Farnam, the last director of the Essex Institute before it was absorbed into the Peabody Essex Museum on my right. I never knew Anne but I’ve learned a lot from her articles in the Essex Institute Historical Collections so I always pay tribute. The gate to the garden in back was latched and locked, so I presume the museum does not want us to venture in there. I hope it was ok to go that far! While I am grateful for these pem.org/walks recordings I’m always wondering why these houses are never open.

Continue down Federal Street past the courthouses: you must avoid Lynde Street and Essex Street where witch “attractions” abound. I take a left after Washington street onto a street that no longer exists: Rust Street. I like the juxtaposition of the newish condominiums and the old Church and Bessie Monroe’s brick house on Ash Street on the right: a symbol of the opposition to urban renewal in Salem. Then it’s on to St. Peter Street, past the Old Jail and the Jailkeepers’s House (below), right on Bridge, and then right again, onto Winter Street.

Winter Street

As you approach Salem Common, you must bear left and head for the east side, as the west side is the territory of the Salem Witch “Museum.” There are some side streets with wonderful houses between the Common and Bridge Street which might be a bit more pleasant to traverse than the latter but you will be cutting close to the “Museum”: that’s why I always go with Winter. Once there, go straight by the Common on Washington Square East : you will pass the newly-renovated Silsbee Mansion, which long served as the party palace Knights of Columbus and has been converted into residential units with a substantive addtion and exterior restoration, and one of my favorite houses on the Common, the Baldwin Lyman House.

On Washington Square East.

Washington Square East will take you right to Essex Street: cross and go down the walkway adjacent to the first-period Narbonne House into the Salem Maritime National Historic Site. No witches or pirates here: you’re safe! I love the garden behind the Derby House: I think it is probably at its best in June when the peonies are popping but it’s a great place to go all spring and summer and even in the fall. On Derby Street, you can turn left and go down to the House of the Seven Gables or go straight down Derby Wharf: I went to the end of the wharf on this particular walk. The Salem Arts Association is right here too, but beware: there is a particularly ugly witch on its right so shade your view lest your zen walk be disturbed.

Salem Maritime National Historic Site and the Salem Arts Association.

Back on Derby. Adjacent to the Custom House is a wonderful institution: the Brookhouse Home for Women, established in 1861! The Home is located in the former Benjamin Crowninshield Mansion, and it is very generous with its lovely grounds, which provide my favorite view of Derby Wharf. I always stop in here, and then I work my way back up to Essex Street on one side street or another. Essex Street east and west are wonderful places to walk, but the pedestrian-mall center is witch-central: a particularly dangerous corner is Essex and Hawthorne Boulevard, where the Peabody Essex’s historic houses face some of the ugliest signs in town. It’s a real aesthetic clash: gaze at the beautiful Gardner-Pingree House, but don’t turn around! If you want to go to the main PEM buildings or the Visitors’ Center further down Essex, approach from Charter Street north on another “street” that no longer exists: Liberty Street.

From the Brookhouse Home to the PEM’s row of historic houses on Essex Street. Memorial stone in the Brookwood garden: Miss Amy Nurse, RN, an Army Nurse (1916-2013).

Charter Street is the location of Salem’s oldest cemetery, the Old Burying Point, recently restored and equipped with an orientation center located in the first-period Pickman House, which overlooks the Witch Trials Memorial. So this is a wonderful, meaningful place to visit, but beware: just beyond is the “Haunted Neighborhood” or “Haunted Witch Village” (whatever it is called)  situated on the southern end of the former Liberty Street, abutting the cemetery. This is a cruel juxtaposition during Haunted Happenings, when you literally have a party right next to sacred places, but not too noticeable during the rest of the year, because for the most part witchcraft “attractions” create dead zones. But the tacky signage can still spoil your walk so avert your gaze as much as possible. Charter Street feeds into Front Street, Salem’s main shopping street, and from there you can find the path of least (traffic) resistance back to the McIntire Historic District, which is very safe territory. Broad, Chestnut, upper Essex and Federal Streets are lined with beautiful buildings, as are their connecting side streets, so take your pick. I usually just walk around until I get in my 10,000 steps: on this particular walk I ended up on Essex.

Charter, Front & upper Essex Streets.

17 Comments   |  tags: , , , , , , , , , , , | posted in Salem, Tourism

April 22, 2022

Salem as Historyland

By daseger

For the most part, this blog has been an academic release for me rather than academic engagement: I consider most of the history I’ve offered up here more pop-up than professional. But there is one academic field with which I have been engaging (mostly in the form of learning) continuously: the history of tourism. This is a relatively new field, emerging in the 1990s, but also a very interdisciplinary and important one, involving social, cultural, and economic factors interacting at local, regional, and global levels. There’s a Journal of Tourism History, several academic book series, and an emerging taxonomy: the general category of Heritage Tourism, for example, can be broken down into more specialized endeavors: literary tourism, thanatourism (also called Dark Tourism, focused on visitation to sites of death and suffering), legacy (genealogical) tourism. Salem became a tourist designation in the later nineteenth century, and from that time its projections have included all of these pursuits. With the bicentennial of the Salem Witch Trials in 1892, witches started appearing everywhere, but Nathaniel Hawthorne represented stiff competition in the opening decades of the twentieth century, particularly after the centennial commemoration of his birth in 1904 and the opening of the House of the Seven Gables in 1910. Over the twentieth century Hawthorne waned and the witches ultimately triumphed, but at mid-century there was a relatively brief span when Salem and its history were both perceived and presented more broadly, as an essential “historyland” which one must visit in order to understand the foundations of American civilization. The major periodicals of the 1940s and 1950s, including Time, Life, American Heritage and National Geographic, presented Salem not only as a Puritan settlement, but also as an “incubator” of both democracy and capitalism with the events of 1692 subsumed by those larger themes.

I think I need to explain and qualify my use of the term “historyland” before I continue, as I’m not using it in the perjorative way that it has come to be used in recent decades: idealized history theme park where one can escape the present and have fun! The “American Way of History” in the words of David Lowenthal. Its meaning evolves, but I am using it first (more later) as it was initially applied: to a region in which much happened and much remained as material legacy to what happened. It emerges in the 1930s as a very specific reference to the area encompassing Jamestown and Colonial Williamsburg in Virginia: I believe a section of Virginia’s Route 3 is still called the “Historyland Highway.” Virginia was so great at marketing itself as Historyland (an example is upper left in the above graphic—some chutzpah to claim that the “nation was preserved” in Virginia!) that other states, like nearby Maryland and North Carolina, started using the term as well. I’m sure that every state on the eastern seaboard was jealous, and the term was extended geographically, chronologically, and conceptually when a Historyland living history park focused on the logging industry opened in Wisconsin in 1954. In the next decade, National Geographic started using the term more generally in reference to national landmarks, in the succession volumes to its popular Wonderlands guides. I don’t want to romanticize the word or its meaning too much: the history that characterized these historylands was overwhelmingly European, narrative, and a bit too focused on colonial costumes for my taste, but at least it was place-based. I can imagine that the civic authorities would have been just a bit wary about the impact of for-profit attractions peddling a story that was not Salem’s in the 1950s and 1960s, especially with the presence of so many non-profit local history museums like the Essex Institute, the Peabody Museum, Pioneer Village, and the Salem Maritime National Historic Site. Clearly that is not a concern now. In characteristic fashion, National Geographic focused on the site-specific aspects of Salem’s past and present in its September 1945 issue, focused on the Northeast. Its industrial base has created some “drabness,” but “this prosaic, utilitarian present is more than matched by an extraordinarily insistent and romantic past. Salem is literally a treasure house of early American landmarks, relics, articles, and documents of historic interest, all easily accessible and within a small area. The little city is fairly haunted by these still-visible evidences of its illustrious position, first as progenitor of the great Massachusetts Bay Colony, and later as a mistress of the seas. Unlike some larger cities of venerable age, in which population grew apace, it was unnecessary for Salem to tear down and rebuild: thus a larger proportion of memorable objects remains undisturbed.” Wow: a city which retains its treasures, was focused on preservation, and haunted by its still visible-past rather than made-up ghosts! What we have lost.

Photographs of Salem from the September 1945 issue of National Geographic, obove, and from America’s Historylands: Landmarks of Liberty (1962) below: the Witch House, secret staircase at the House of the Seven Gables, and Pioneer Village.

This total package, “treasure house” characterization continued to define Salem’s representation in national periodicals over the next two decades, during which Life, Time, and even Ladies Home Journal came to the city to take it all in: the Custom House and Derby Wharf, the House of the Seven Gables, Pioneer Village, the Essex Institute and the Peabody Museum, the Court House with its pins, the YMCA with its small Alexander Graham Bell display (see above), the recently-restored Witch House, and Chestnut Street. (And everything was open all the time! Peirce-Nichols, Derby, all those houses we can seldom enter today).  But change was coming, to they ways and means by which we interpreted the past as well as to Salem. From the late 1960s, the meaning of “historyland” took on a more negative meaning and associated “living history” attractions began to fall out of fashion, a trend that culminated with Disney’s disastrous Virginia pitch in the early 1990s. And then Samantha and her Bewitched crew came to Salem, allegedly showing it the way forward: tell one story rather than many and focus on private profits rather than civic pride. The Salem Witch Museum demonstrated that that path could be very successful, and so everybody else jumped on board: the public sanction of “Haunted Happenings” eventually transformed Salem into a full-time Witch City and undermined those institutions which were trying to tell other, or more complicated stories. Many of Salem’s textual treasures have been transferred to Rowley, but I guess we are compensated by the real pirate’s treasure from the Whydah? In recent years, the city’s tourism agency, Destination Salem, has attempted to broaden its appeal by taking advantage of the popularity of genealogical research/travel with its Ancestry Days (next week: see schedule of events here) but I wonder how far that initiative can go when most of Salem’s genealogical assets are in Rowley. Perhaps no structure represents Salem’s transition into a modern historyland, with all of its current connotations, better than the Peabody Essex Museum’s Ropes Mansion, once merely an “early home on an old street” and now the Hocus Pocus house. If I were a true historian of tourism, I could explain this transition in social, cultural, and economic terms, but I’m not there yet. Nevertheless, Salem is the perfect subject for this dynamic field: we’ve already seen some great studies, and I’m sure we’ll see more.

The Ropes Mansion in the May 16, 1958 issue of Life Magazine, and October 2021.

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