Tag Archives: Salem Shops

Bring Back Bicycle Wheels….and Wooden Teeth

One of my favorite photographs of a Salem street shows a block of Essex adjacent to North in the 1890s: the three buildings in the picture are vastly preferable to those that occupy the space now, but what I really admire are the signs, particularly that single bicycle wheel sign in front of Whitten’s Bicycle Shop. Signs were just so much better then; I don’t know what happened. Well, probably cars, along with plastic and neon.

Essex Street Signs

Signs Essex Street Ugh.

Actually I kind of like that Bonchon building, and if you can see (it’s pretty small), this business features not only the standard facade or wall sign but also a small projecting blade sign—an absolutely necessity in the “walking city” that Salem claims to be. Salem does have some really nice blade signs, commissioned by creative and civic-minded business owners who are investing in the look and feel of the city as well as their own enterprises. But there are also too many plastic facade and sandwich board signs scattered about, projecting the message: we’re just here for the Halloween season. Washington Street is lined with blade signs, as is Front, but ye olde Essex—the ancient “highway” of Salem– could do a lot better, in my humble opinion.

Sign Merchant

Signs Front Street

Signs Emporium

I suppose I am a sign snob: trade signs from a century or more ago just seem more creative to me in both their typography and their imagery. I particularly like symbolic signs in which bicycle wheels, keys, watches, boots, glasses, hats, and mortars & pestles advertise bicycle shops, locksmiths, jewelers, shoemakers, opticians, hatters and apothecaries. Key signs seem to be in every antique shop I go into, so they must have been a universal sign for that profession. I’ve seen lots of double-sided clock signs too, but the one below is particularly stunning.

sign key

bicycle collage

 

Sign Jeweler

Sign Hat Northeast

Competition

Wouldn’t a big white wooden tooth look great hanging from or instead of this Essex Street Dentist’s sign? (maybe the one of the left is a bit scary).

Sign collage 1Nineteenth-century trade signs from Skinner Auctions (key, bicycle wheel, smaller tooth); Architectural Anarchy at 1st Dibs (clock); Northeast Auctions (Hat and “We Defy Competition sign); and the American Folk Art Museum (large tooth).


Third Thursdays @ PEM

On the third Thursday of every month, Salem’s thriving and always-in-motion Peabody Essex Museum stays open until 9:00 pm and hosts an interactive party in its vast atrium around a particular theme: in the past there have been Steampunk, La Vie Bohème, and “I’m a Lumberjack” evenings; last night was “Artopia”, focusing on arts in the community and of the everyday. Admission is free for all Salem residents and museum members, and a mere $10 for those who are neither: a great value as much is offered: music, installations, food and drink, activities, presentations, the omnipresent photo booth, and eclectic company. It’s always a mixed crowd in terms of age (one of the things I like best about Salem: continuous age diversity), but last night seemed both particularly family friendly and interactive: not only were people eating, drinking and talking, but (occasionally simultaneously): sketching, painting, knitting, and making meatballs. My friend Adeline Myers has just published her first cookbook, Global Meatballs, and she gave two interactive gallery presentations ably assisted by her friend Andy Varela of Maitland Mountain Farm here in Salem (producer of amazing pickles). These two were quite engaging in their discussion of the production and processing of food in general, and Addie is quite evangelical in her assertions of the global and historical qualities of meatballs in particular; in fact, I’m inspired to dig into some of my Renaissance cookbooks as soon as I finish this post!

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PEM Activities

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Artopia at the Peabody Essex Museum: the progress of events (and light) in the atrium; artwork by students at Beverly High School; activities in the Maker Lounge; Andy Varela and Addie Myers making middle eastern and Spanish meatballs. The evening was supported by the Lowell Institute and sponsored by the Salem Arts Festival (held every June), and presented in partnership with The Scarlet Letter Press & Gallery and Creative Salem.


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