Tag Archives: Tourism

Salem as Historyland

For the most part, this blog has been an academic release for me rather than academic engagement: I consider most of the history I’ve offered up here more pop-up than professional. But there is one academic field with which I have been engaging (mostly in the form of learning) continuously: the history of tourism. This is a relatively new field, emerging in the 1990s, but also a very interdisciplinary and important one, involving social, cultural, and economic factors interacting at local, regional, and global levels. There’s a Journal of Tourism History, several academic book series, and an emerging taxonomy: the general category of Heritage Tourism, for example, can be broken down into more specialized endeavors: literary tourism, thanatourism (also called Dark Tourism, focused on visitation to sites of death and suffering), legacy (genealogical) tourism. Salem became a tourist designation in the later nineteenth century, and from that time its projections have included all of these pursuits. With the bicentennial of the Salem Witch Trials in 1892, witches started appearing everywhere, but Nathaniel Hawthorne represented stiff competition in the opening decades of the twentieth century, particularly after the centennial commemoration of his birth in 1904 and the opening of the House of the Seven Gables in 1910. Over the twentieth century Hawthorne waned and the witches ultimately triumphed, but at mid-century there was a relatively brief span when Salem and its history were both perceived and presented more broadly, as an essential “historyland” which one must visit in order to understand the foundations of American civilization. The major periodicals of the 1940s and 1950s, including Time, Life, American Heritage and National Geographic, presented Salem not only as a Puritan settlement, but also as an “incubator” of both democracy and capitalism with the events of 1692 subsumed by those larger themes.

I think I need to explain and qualify my use of the term “historyland” before I continue, as I’m not using it in the perjorative way that it has come to be used in recent decades: idealized history theme park where one can escape the present and have fun! The “American Way of History” in the words of David Lowenthal. Its meaning evolves, but I am using it first (more later) as it was initially applied: to a region in which much happened and much remained as material legacy to what happened. It emerges in the 1930s as a very specific reference to the area encompassing Jamestown and Colonial Williamsburg in Virginia: I believe a section of Virginia’s Route 3 is still called the “Historyland Highway.” Virginia was so great at marketing itself as Historyland (an example is upper left in the above graphic—some chutzpah to claim that the “nation was preserved” in Virginia!) that other states, like nearby Maryland and North Carolina, started using the term as well. I’m sure that every state on the eastern seaboard was jealous, and the term was extended geographically, chronologically, and conceptually when a Historyland living history park focused on the logging industry opened in Wisconsin in 1954. In the next decade, National Geographic started using the term more generally in reference to national landmarks, in the succession volumes to its popular Wonderlands guides. I don’t want to romanticize the word or its meaning too much: the history that characterized these historylands was overwhelmingly European, narrative, and a bit too focused on colonial costumes for my taste, but at least it was place-based. I can imagine that the civic authorities would have been just a bit wary about the impact of for-profit attractions peddling a story that was not Salem’s in the 1950s and 1960s, especially with the presence of so many non-profit local history museums like the Essex Institute, the Peabody Museum, Pioneer Village, and the Salem Maritime National Historic Site. Clearly that is not a concern now. In characteristic fashion, National Geographic focused on the site-specific aspects of Salem’s past and present in its September 1945 issue, focused on the Northeast. Its industrial base has created some “drabness,” but “this prosaic, utilitarian present is more than matched by an extraordinarily insistent and romantic past. Salem is literally a treasure house of early American landmarks, relics, articles, and documents of historic interest, all easily accessible and within a small area. The little city is fairly haunted by these still-visible evidences of its illustrious position, first as progenitor of the great Massachusetts Bay Colony, and later as a mistress of the seas. Unlike some larger cities of venerable age, in which population grew apace, it was unnecessary for Salem to tear down and rebuild: thus a larger proportion of memorable objects remains undisturbed.” Wow: a city which retains its treasures, was focused on preservation, and haunted by its still visible-past rather than made-up ghosts! What we have lost.

Photographs of Salem from the September 1945 issue of National Geographic, obove, and from America’s Historylands: Landmarks of Liberty (1962) below: the Witch House, secret staircase at the House of the Seven Gables, and Pioneer Village.

This total package, “treasure house” characterization continued to define Salem’s representation in national periodicals over the next two decades, during which Life, Time, and even Ladies Home Journal came to the city to take it all in: the Custom House and Derby Wharf, the House of the Seven Gables, Pioneer Village, the Essex Institute and the Peabody Museum, the Court House with its pins, the YMCA with its small Alexander Graham Bell display (see above), the recently-restored Witch House, and Chestnut Street. (And everything was open all the time! Peirce-Nichols, Derby, all those houses we can seldom enter today).  But change was coming, to they ways and means by which we interpreted the past as well as to Salem. From the late 1960s, the meaning of “historyland” took on a more negative meaning and associated “living history” attractions began to fall out of fashion, a trend that culminated with Disney’s disastrous Virginia pitch in the early 1990s. And then Samantha and her Bewitched crew came to Salem, allegedly showing it the way forward: tell one story rather than many and focus on private profits rather than civic pride. The Salem Witch Museum demonstrated that that path could be very successful, and so everybody else jumped on board: the public sanction of “Haunted Happenings” eventually transformed Salem into a full-time Witch City and undermined those institutions which were trying to tell other, or more complicated stories. Many of Salem’s textual treasures have been transferred to Rowley, but I guess we are compensated by the real pirate’s treasure from the Whydah? In recent years, the city’s tourism agency, Destination Salem, has attempted to broaden its appeal by taking advantage of the popularity of genealogical research/travel with its Ancestry Days (next week: see schedule of events here) but I wonder how far that initiative can go when most of Salem’s genealogical assets are in Rowley. Perhaps no structure represents Salem’s transition into a modern historyland, with all of its current connotations, better than the Peabody Essex Museum’s Ropes Mansion, once merely an “early home on an old street” and now the Hocus Pocus house. If I were a true historian of tourism, I could explain this transition in social, cultural, and economic terms, but I’m not there yet. Nevertheless, Salem is the perfect subject for this dynamic field: we’ve already seen some great studies, and I’m sure we’ll see more.

The Ropes Mansion in the May 16, 1958 issue of Life Magazine, and October 2021.


Pirates were Pirates

So I’ve been preoccupied with pirates for about a week, ever since the new Real Pirates Museum opened up in Salem adjacent to Charlotte Forten Park on Derby Street. My preoccupation was fostered by initial outrage at the apparent pirate takeover of this relatively new park dedicated to a prominent abolitionist and educator: colorful murals of the pirates within rise about the very minimalist park in a manner which I found dissonant and even offensive. I saw red: this was another Samantha statue moment for me. It wasn’t just the murals: the Real Pirates sign and entryway is centered on the park and there is obvious intent to integrate the attraction with the park. What could be the rationale? I looked through the meeting minutes of the two boards which were charged with approving the walkway, signage, and murals, the Salem Redevelopment Authority and the Public Art Commission, and found some interesting statements from the project manager for Real Pirates to the latter. He connected piracy and abolitionism (and past and present) through an effusive focus on piratical egalitarianism: “the concept of the murals is to portray the values of maritime history honored in Salem today as represented by the jolly roger, a symbol once condemned by nations that enslaved and exploited human beings and now seen as a symbol of what may have been the most democratic and egalitarian society of its time and by five portraits of historic individuals who sought freedom from the oppression and intolerance of their time.” The Commission approved the murals with one condition: that the pirates be disarmed.

Pirate values? That’s the connection? Motley crews in the Golden Age of Piracy shared the same values as Charlotte Forten in the nineteenth century and even Salem today? This seemed a little over the top and brought me into the realm of the Real Pirates Museum, a place I didn’t really want to go: it’s a private business and who am I to tell them what they should or should not be doing? But still, this is a lot of public projection, literally and metaphorically. I’m very familiar (especially after doing a deep dive over this past week) with the historiography of Atlantic piracy in the later seventeenth and eighteenth centuries, in which historians like Marcus Rediker, Peter Linebaugh, and others have emphasized the socio-economic structures which churned up so much piracy and cast pirates themselves as working-class heroes challenging the various hierarchies of the British Empire during its most craven period, when it was armed with the asiento granting monopoly privileges to supply the Spanish Empire with enslaved labor. Pirates were clearly challenging this evil empire, and doing so with diverse and meritorious crews, but pirates were also pirates: practical, opportunistic, violent. Pirates were not roving abolitionists. While it is true that the large crews of Edward Thatch or Thache, the notorious Blackbeard, might have been as much as thirty percent African at one time, it is also true that when he captured the French slaver La Concorde in November of 1717 with 455 enslaved Africans in its hold he returned the vast majority to its deposed captain for transport back to the slave market in Martinque. La Concorde became his flagship briefly, renamed The Queen Anne’s Revenge: slave ships were popular among pirates as their architecture suited piratical purposes perfectly, but liberating human cargoes was not their business. In the words of David Cordingly, “pirates shared the same prejudices as other white men in the Western world. They regarded black slaves as commodities to be bought and sold, and they used them as slaves onboard their ships for the hard and menial jobs: working pumps, going ashore for food and water, washing and cleaning…” (Under the Black Flag: The Romance and Reality of Life Among the Pirates, 34). They were also disarmed, just like the Real Pirates mural figures.

Anchor from the Queen Anne’s Revenge, whose wreck was discovered in 1996. The Queen Anne’s Revenge Project is an absolutely wonderful site, where discoveries, treasures, and topics are discussed regularly relative to the ship in particular and piracy in general.

So that brings us, and me, to the Real Pirates Museum in Salem. Real Pirates is the sister museum of the Whydah Pirate Museum on Cape Cod: both are based on the sensational underwater archeological discovery of the wreck of the Whydah, another slaver turned pirate flagship, off the eastern coast of the Cape in 1984 by Barry Clifford. I’ve always heard that the Whydah is the only authenticated pirate shipwreck, but I believe that the Queen Anne’s Revenge has since been authenticated as well? In any case, the Whydah Gally was captured in the Caribbean by Samuel “Black Sam” Bellamy and his crew on her maiden voyage in 1716 and utilized to capture a succession of prizes until she ran aground off Wellfleet in the following year. Bellamy perished along with most of his crew, a young, dashing, democratic Robin Hood who seems to have acquired the most romantic reputation of any Golden Age pirate because of his storied relationship with a Cape girl, Maria/Mary/Mehitable Hallett, who may or may not have existed (If she did exist, she was certainly not named Maria, a very Catholic name in very Protestant Massachusetts). Here is how the project manager of Real Pirates described these two in his submissions to the Salem Public Art Commission, as their murals were going to be, and are, very prominent:

Sam Bellamy, known as the “Robin Hood” of pirates, who had suffered as a common sailor, and was determined to assert his inherent human right to organize with others of similar conviction to form his own nation that would oppose by force other nations that had derived their wealth from the sale of human beings and from the murder and exploitation of the common person.

Maria Hallett, who as a single mother was thrown out of her home, banished from civilization and then accused of being a witch and yet never gave up her dignity or her dream of true love and salvation.

Much of these characterizations seem to be made up of whole cloth, and when I read them, I really didn’t want to visit a museum pushing romance over reality: even if “Maria Hallett” existed, or is a composite of several women who existed, how in the world can one know that she never gave up her dignity or her dream of true love and salvation (salvation?)? But I’m really upset about the park, so I knew I was going to write more, and if I was going to write more I knew I might end up criticizing the museum because of these over-the-top, thoroughly anachronistic statements of egalitarianism, dignity and love rather than its own exhibits, which is not fair. So off I went to see the Real Pirates. Before I left, I wanted to check the photography policy, so I went to the website, and there I saw something very interesting: I was not headed for merely a pirate experience, but a pirate and witch experience!

This is not the pitch on Cape Cod, I can assure you: this is a special Salem pitch. And obviously this is why there’s so much emphasis on Maria Hallett, who became known as the “Witch of Eastham” over her long legendary career. I quickly became more fixated on this than the “Pirates as Social Justice Warriors” claim, especially as I did not see over-reach in that area in the exhibit’s interpretation. It was disappointing, because my experience there was primarily positive: the staff was friendly and informative, it’s a very well-designed space, there’s a good introduction to the trans-Atlantic Slave Trade, and there are authentic artifacts from the Whydah. When you have Real Pirates and real treasure why feature a fake witch? I think this focus is a mistake, although to its credit, the exhibition does present all the Maria theories rather than the “fact” of her existence. I shook that fictional witch off, because I was enjoying my conversation with one of Real Pirates’ managers, who is a graduate of our MA program at Salem State where she wrote her thesis on pirates! She was full of plans and ideas, for both interpretation within the museum and engagement outside: she seemed to have put more substantive thought into how to feature and honor Charlotte Forten than most people associated with the City of Salem, even though that is not her job. (I still think it’s a stretch, and an uncomfortable one at that, but go for it) And then I got distracted by the nautical instruments displayed, as there’s a whole chapter on them in my book: I thought they were rather boring to write about actually but now I don’t seem to be able to get enough navigational dividers! That’s the key: the authentic objects. Historical authenticity is sadly at a premium in touristy Salem, and the Real Pirates Museum can distinguish itself by keeping it real.

A REAL Anchor.


The South Coast of Massachusetts

One thing that I’ve always loved about Massachusetts is its regional topographical diversity. I’m not sure that this is the correct phrase: topographical generally refers to the natural landscape but I’m referring to the built environment. In nearly every region of Massachusetts, you can explore urban and rural environments adjacent to each other, within the time span of an hour or so. It’s a bit more difficult to get the urban/rural contrast within the general vicinity of Boston, where suburban streetscapes reign, but elsewhere you can explore the architecture of a densely-settled old city by foot in one hour and then find yourself driving amidst farmland in the next. This was my experience over the past few days as I explored the South Coast of Massachusetts, which extends from Cape Cod to Rhode Island along Buzzards Bay. It was my Spring Break breakaway, as I decided to stay relatively close to home rather than taking a big trip. This is beautiful coastline, but if you’re familiar with this blog you know that I’m more interested in human history than the natural world so I tend to explore territory through buildings and this region contains quite an array of architecture. It’s an easy day trip, basically just following Route 6 from Fall River to Wareham or the other way around, but I spent a lot more time in rural New Bedford and rural Dartmouth than I expected to, so I stretched it out to two days. You could do a wonderful Industrial Revolution tour of these region, starting with the Old Slater Mill National Historical Park in nearby Pawtucket, Rhode Island and then proceeding to the powerhouse cities of Fall River and New Bedford where factories remain in various states of redevelopment or decline, but I was a bit more interested in domestic architecture on this trip.

Beginning with the cities, where you can see the impact of all that wealth from whaling (New Bedford) and manufacturing (Fall River AND New Bedford) very clearly, as well as the impact of the DECLINE of these industries. But I was focused on the former! Very impressive mid-nineteenth century houses in both cities: Fall River experienced a fire in 1843 which was followed apparently by a building boom, but both cities have impressive revival buildings: Greek, Gothic, even Renaissance. I stayed away from everything relating to the notorious Lizzie Borden in Fall River for the same reason I don’t dwell on anything related to 1692 here: I’m not interested in the commercial exploitation of tragedy. In New Bedford, I breezed through the Whaling Museum too quickly: that definitely deserves its own post and both cities (of course) have active historical societies that document and exhibit their economic and social histories.

Great Gothic Revivals! This regional ramble was prompted by my desire to see just one house, the William J. Rotch cottage in New Bedford (first up below), and it has some impressive neighbors.

This last red house is in Fall River; all the rest are in New Bedford, in the immediate vicinity of the Rotch Cottage.

 

Great Greek Revivals!

In both cities—-more institutional than residential I think, although some larger buildings began as residences and then became offices or institutions. The first house below is another Rotch house in New Bedford with a lovely adjacent garden, now a museum, and the following houses are also in New Bedford except for the last two, which are in nearby Mattapoisett: rural variations on a theme.

 

I didn’t expect Fall River to remind me of…….San Francisco? The Highlands Historic District looks WAY down on the Taunton River and Mount Hope Bay. I couldn’t really capture this in pictures, but here are a few houses in the district.

 

Idiosyncratic Buildings: The former Durfee High School/current Probate Court building in Fall River & the Seamen’s Bethel in New Bedford.

 

Cape-Townsthe South Coast is very close to Cape Cod and thus very Cape-like, although less commercial. And all manner of Capes can be found all along Buzzards Bay, particularly east of New Bedford. I think this first one is in Westport (although I can’t quite remember, was in a bit of a daze at the time), and the following photographs are of Mattapoisett (2) and Marion (2).

 

Shingles: South of Boston you tend to see more shingles than clapboards on older houses, but there were some interesting shingle-clapboard combinations on the South Coast as well. Below: Westport (2), the lovely Dartmouth village of Padanaram (2), Marion (2), and the sign on the Rochester Women’s Club.

 

A working Coast, past and present: Outside of the cities, you can see evidence of work past and present: in the harbors, of course, but also on the land. The Russells Mills section of Dartmouth (which is one of the largest Massachusetts towns in terms of acreage) is preserved as an early center of rural industry, as is the Tremont Nail Factory District in Wareham, and there are “Right to Farm” signs in nearly all the towns I visited, and of course, cranberry bogs! Below: Russells Mills (2), Padanaram Harbor, and Wareham (2).

 

Some Orientation: Crop of the South Coast from Ernest Dudley Chase’s 1964 tourism map of Massachusetts, Boston Public Library; an old sign in Rochester.

 


Books for Christmas/Break

Classes have just ended and after grading I will attack the big pile of books by my bedside: I’ve already dipped into one or two but I have a full month with very few obligations ahead of me to really indulge. As I’ve been consumed with writing my own book (out in February) over the past few years, along with teaching and everything else, I haven’t had much time to read generally and broadly, so I’m really looking forward to the next few weeks. My list below is about as general and broad as I get: when I don’t have to read history for scholarship or teaching I tend to read histories of periods and places which I do not write or teach about. I’d love to read more fiction over the next month, but nothing has caught my attention except for the sole work of historical fiction below—and only because it’s related tangentially to my next project.

So here we go, beginning with two books that fall into the category of personal history:

Mr. Atkinson’s Rum Contract is an amazing personal history of Richard Atkinson’s own family, including his namesake forebear, a British merchant with considerable interests in the West Indies in the late 18th century who acquired the lucrative contract to supply the British army in North America with rum and other essentials during the American Revolution. This is a “warts and all” family history, as the family fortune was based as much on slavery as it was on sugar and land, of course, and one told in a truly captivating manner. Lotharingia is the last of Simon Winder’s surveys of central European travelogue history, following Germania and Danubia. I liked both of these books: they are rather breezy but still engaging and it’s easy to skip over the occasional boring bits. Lotharingia is the “land in between” established by the terms of the Treaty of Verdun in 843, which divided Charlemagne’s empire between his three grandsons: younger brothers Louis the German and Charles the Bald received lands east of the Rhone River and West Francia, respectively, while the eldest brother Lothar received the imperial title and “Francia Media”, a long strip of territory encompassing the Low Countries, parts of modern Germany and France, Switzerland, and much of northern Italy. A place of shifting boundaries and perspectives, for sure.

Since we are back in the early middle ages, I must admit that I have to do some work over the break: I’m teaching our early world civilization survey for the first time in a decade or so, so I must delve into some global history: Silk Road scholar Valerie Hansen’s The Year 1000 will be very helpful, and I’m hoping that Gary Paul Nabhan’s Cumin, Camels and Caravans, written from a more personal and cultural perspective, will provide me with some great “spicy” anecdotes.

And speaking of spices, I also want to use this break between semesters to do some background reading on my next project: a history of saffron in medieval and early modern England. A storied spice, a wonder drug, used in medical and culinary recipes and as a dyestuff, saffron has many threads to follow—through economic, social, cultural and even political history. I’m going to start with its most obvious attribute, its color, and then expand into some textile history. I’m not sure whether or not Atlantic sericulture will have much bearing on my understanding of saffron cultivation, but I’ve met Ben Marsh so I want to read his magisterial book (and you might know him too, from his family’s viral pandemic rendition of “One Day More”—he’s a Renaissance Man!) And then there is A Net for Small Fishes, Lucy Rago’s fictional account of the “Overbury Affair” in which Mrs. Anne Turner, she of the conspicuous yellow ruff, was implicated in the murder by poisoning of courtier Thomas Overbury and executed in 1615. There’s even a fictional Salem connection, as Nathaniel Hawthorne includes Anne Turner in The Scarlet Letter as a friend of suspected witch Mistress Hibbins, even teaching her how to color her ruffs yellow. Anne Somerset’s Unnatural Murder is a more straightforward account of the murder of Overbury set against the backdrop of poisonous Jacobean court culture.

I think I always include books about gardening on my lists, and this one is no exception. I like whimsical, personal books about gardening as an activity, but also cultural histories of evolving landscapes and horticulture: The Morville Hours is a perfect example of the former, and The Acadian Friends of the latter. It would be nice if someone would buy me the forthcoming Architects of the American Landscape and Nature and its Symbols, a reference book from Lucia Impelluso and the Getty Museum.

Finally, two texts focused on the interpretation of history for the general public, a constant concern and interest of mine. The United States is in the midst of a real reckoning (as opposed to a pandering PEM-esque reckoning) about its history and understanding of slavery, and Clint Smith’s bestselling How the Word is Passed is the very next book I want to read about this important process. Here in Salem, there’s very little reckoning; just an increasing amount of ghosts! All summer long, I was hearing ghost stories on the streets of Salem and I feel like I’m surrounded by their professional proponents. This fall, I went to a talk by a very prominent head of interpretation at a very prominent New England heritage organization and in the Q and A I asked him about ghost stories as history and he replied that ghost stories are history. While I understand and agree with that statement to a point, I’ve gone beyond my comfort level and so want to read up a bit more on dark or “paranormal tourism”: Haunted Heritage is about the scene in York, known as Great Britain’s most “haunted” city, so it should be just the ticket.


A Picky Guide to October in Salem

I think this might be the first time I’ve written up a “things to do” in Salem for Halloween, a holiday that lasts for at least two months here and seems to be on the way to becoming a year-long “celebration” with perhaps a month break for Christmas. I’m the ultimate Halloween Scrooge, I’ll never be able to get past the opportunistic exploitation of tragedy issue, and Salem has enough boosters already. BUT, this year is a bit different as I am teaching the Salem Witch Trials for the very first time, in a couple of seminars for freshmen designed not only the explore the historical event and its impact but also to introduce them to the requisite skills of critical thinking and effective discourse. None of my students are from Salem, so I want to introduce them to the city as well. They are excited to be here and the last thing they need is a Halloween Scrooge: every Thursday after our last class of the week they ask for weekend recommendations and it would terribly wrong for me to simply say LEAVE. They should form their own impressions about Salem in general and Salem in October, so here is my guide to helping them do that. It’s not just for students and those new to Salem: I get emails about October every year so I’m trying to address general queries as well.

Get the story straight and the lay of the land. Where to go for general orientation when there is no Salem Museum? The only option is the Salem Visitor Center on Essex Street, right in the midst of the sprawling Peabody Essex Museum campus. The Center is a collaboration between the National Park Service and Essex Heritage: at present there’s not much there besides flyers, books for sale, banners, and restrooms, but you can purchase tickets and view the best introduction to the trials: Salem Witch Hunt: Examine the Evidence. We’ve spent the last month in class doing just that, but I still recommend this documentary to my students and anyone visiting Salem with the goal of learning more about the trials.

The Salem Armory Visitor Center and the Peabody Essex Museum’s Plummer Hall and Daland House adjacent: empty in the midst of much activity!

Choose your tour carefully. Walking tours are the best way, and really the only means, for the student/visitor to get both the lay of the land and the Salem story, but it’s important to know which Salem story you want to hear. I have no idea how many walking tours are offered now: I was walking down Charter Street the other afternoon (a relatively short street) and I encountered six, encompassing amplified guides each surrounded by 30+ tourists. It felt like a gauntlet. It’s impossible not to hear what guides are saying as you walk down the street, and they are spinning very different tales. So this is an opportunity for consumer research. Use the crowd-sourced tourism review sites: they are very illuminating. I’m taking my seminar students on their own walking tour in November, but I’m sure many of them want to go on ghost tours now and are are too afraid to ask for recommendations from me: I have none, so I would just tell them (and any visitor so-inclined) to do their research. There are a few below-the-radar historical and architectural tours that I’d like to mention here, however. Dr. Donald Friary, the former executive director of Historic Deerfield who now lives in Salem, is giving two focused tours of the Salem Maritime National Historic Site sponsored by Essex Heritage, and you can also book tours with him (and other guides) here. Two other tour companies which seem to be offering more intimate and focused (cultural and architectural) experiences are here and here.

In addition to Dr. Friary’s tours, the Salem Maritime National Historic Site offers several audio and digital tours of their site; The tour group in Derby Square above is about the average Salem size in October: this particular guide was doing a great job explaining the changing coastline of Salem while keeping their rapt attention: I’m sure I couldn’t do that!

Salem museums are not created equal. Salem has only two museums which are accredited by the American Alliance of Museums, whose core standards are available here: the Peabody Essex Museum and Historic New England’s Phillips and Gedney Houses. Actually the small museum administered by Essex Heritage out at Bakers Island is also accredited, but I doubt that very many October visitors are going to make it out there and it is closed for the season. The word museum is used very loosely in Salem, so beware: this is another realm for which online reviews will be helpful. Last year, the Peabody Essex Museum decided to engage with the Witch Trials by offering its first exhibition on the events of 1692 in quite some time, and it was truly wonderful to see objects and texts which I had only read about for the first time. This year, the PEM is continuing its engagement with The Salem Witch Trials: Reckoning and Reclaiming. I’m a bit confused by this exhibition so I’m going to go back again myself as well as with my students, but I will say that, once again, the authenticity of the objects and texts is striking when contrasted with so much faux in Salem, and I know from reading all these reviews that authenticity is something that very many Salem visitors are seeking. Historic New England offers a bit of specialty programming for both of its Salem properties in October: just the other day I went to a stirring presentation of Poe poems at the Gedney House, and the Phillips House is presenting Wicked Wednesdays for children.

Poe at Gedney House by Theater in the Open: these performance are over but remember, remember for next year. They use the house really well.

The Salem Witch Trials Memorial and Charter Street Cemetery. A big change here in terms of stewardship, so I can recommend a visit to these important, sacred sites. In past years, they were both overrun, but a partnership between the Peabody Essex Museum and the City of Salem has created a more protected and interpretive environment, based at the adjacent first-period Pickman House. The cemetery has been restored very carefully, and it’s really one of the most poignant places in Salem. Unfortunately the tackiest attractions in Salem are adjacent, literally blowing smoke into the cemetery, but that’s the reality of Salem in October: poignant and tacky.

FilmsThere are many opportunities to see timely films in Salem during October: on the Common, at the recently-revived Cinema Salem, on the patio of the East Regiment Beer Company. I’m looking forward to a screening of the animated House of the Seven Gables at Cinema Salem on the 28th in an evening sponsored by the Gables which will also feature a Q and A with the creator/director, Ben Wickey.

Just walk around: I suspect that my students just want to walk around in the midst of the packed Instagram crush that is downtown Salem, although a few of them did express concerns about the density of the crowds last weekend. So for them, and any visitor seeking a bit more space, I would recommend just walking around the neighborhoods: in the McIntire District, adjacent to the Common, along  and off Derby Street. There’s lots of beautiful houses to see, many decorated for the season, and lovely gardens behind the Ropes Mansion and Derby House. I’m hearing that the Haunted Happenings Marketplace, now on Salem Common, is a bit more carefully curated than in years past, so I might even venture over there today (a Saturday!) on foot, of course: opinions may differ about the character and impact of Salem’s Halloween, but the one thing everyone agrees on is the need to discourage driving dramatically: traffic and parking are just too scary.

Derby and Ropes Gardens, Federal Court, and WAY further afield on Lafayette Street.

 


The Making of Witch City, part Whatever

So many people, events, ideas, circumstances, and general forces went into the transformation of Salem, a dynamic manufacturing city that while never altogether embarrassed by its infamous witch trials was still reluctant to exploit them, into a tourist city with an economy increasingly based on just that, that sometimes I feel like my entire blog has been devoted to this process. It began in earnest with the Bicentennial commemoration of the trials in 1892, and began to accelerate from the 1980s. Then it really accelerated. The rise of Witch City has been the subject of myriad documentaries, books and dissertations and will doubtless inspire more studies in the future. It’s a compelling topic: tragedy and its exploitation. While many have stressed the roles of Salem’s stagnant post-industrial economy, the particular popularity of the Bewitched television series, the increasing popularity of Halloween in general, and the rise of Dark Tourism in bringing about this evolution, I’ve tended to focus on consumerism here, including Daniel Low’s witch spoons and postcards and Frank Cousins’ souvenirs. But now I’ve found another guy on which to blame everything: Abner C. Goodell.

Spotlight on Abner C. Goodell: Boston Herald, 13 May 1906 and some of the texts in his collection.

Just who was Abner C. Goodell, and why was he an important contributor to Witch City? He was a man who led a full and rich life, a lawyer and and an historian; a public official and a public persona. I have encountered him primarily as a collector: of colonial texts in general and those focused on witchcraft in particular. I’m putting together my syllabi for the fall semester and for the first time ever, I’m teaching a course, two actually—first-year seminars for freshmen—on the Salem Witch Trials. I’ve taught the European witch trials many, many times, but never Salem: I’m not an American historian and our department has the distinction of having Emerson Baker, the expert on Salem, among its members. But Tad is on leave and we need to teach the Salem trials so it fell to me. Teaching about witchcraft beliefs and prosecutions is really, really difficult: the main challenge is to get the students to really understand the beliefs and fears of the people involved rather than resort to what E.P. Thompson called the “the enormous condescension of posterity” and simply write them off as “superstition.” In my European course, the students read primary sources to develop this understanding, so that’s my plan for the Salem course as well. As I was looking through the wonderful collection of witchcraft sources at Cornell, I noticed that many of them were coming from one collection: that of Abner C. Goodell of Salem. So many tracts: very accessible to us all now through digitization, but assembling them in his lifetime was quite an achievement. He was the ultimate American collector of early modern witchcraft literature. By several accounts, he had amassed a library of 17,000 colonial and witchcraft texts by the end of his life, and after his death the majority were sold at auction, dispersing them to many private and public collections.

Mr. Goodell developed his passion for colonial and witchcraft texts from three foundations: his careers as a lawyer and historian and his residence, 4 Federal Street, which was built on the site of the seventeenth-century jail where the accused witches were imprisoned. Actually it was not simply built on the site, but also built from remnant materials of the older structure. I don’t believe in haunted houses, but the power of place can be a strong influence: all of the accounts of Goodell’s collecting life focus on his unusual residence in great detail. Generally acknowledge to be “framed by the timbers of the Old Salem Jail,” the Boston Herald observed that “could these old beams speak, they would doubtless recall many a groaning and long-drawn-out prayer for salvation” and reported that while much of the original 1684 prison was torn down in 1763 to erect a new one, an order of the Court of Sessions required the use of as many of the original oak timbers as possible. After the new Salem jail was built on St. Peter Street in 1813, the building was sold to private owners, and Goodell acquired it in 1863. Nineteenth-century additions rendered the resulting architecture “composite” in the words of the Boston Sunday Globe, “as it covers four centuries and embodies features of each century.” Within this storied building was Mr. Goodell’s equally-storied “library, den or workshop,” two stories in height with a gallery running around it, all finished in heavy black walnut.

Boston Sunday Globe, 24 June 1904; Frank Cousins’ photographs of the exterior and interior of 4-4 1/2 Federal Street during Goodell’s occupancy, Phillips Library, Peabody Essex Museum via Digital Commonwealth. A House of many protuberances! 

Goodell was a very public man: through apprenticeships, he became a distinguished attorney and historian and rose to the positions of Registrar of Probate for Essex County and the official “Commissioner and Editor on the publication of the Province Laws” for the Commonwealth of Massachusetts. He was a President of the New England Historical Genealogical Society and an active member of both the Massachusetts Historical Society and the Essex Institute in Salem. His entry into witchcraft studies was primarily legal, and when his increasingly-notable collection began to attract the attention of local newspaper reporters the first thing he showed them was his framed copy of the 1711 Act to Reverse the Attainders of George Burroughs and Others for Witchcraft. As the expert in Massachusetts colonial law, Goodell was very proud of this act, which represented the admission of culpability and the triumph over superstition—his era’s version of the intolerance messaging we hear in Salem today. Acknowledgement and reversal of wrongs legitimizes their exploitation.

Abner C. Goodell’s son, Alfred Putnam Goodell, is often credited as a pioneer witch-trial entrepreneur as he and his wife opened the “Old Witch Jail and Dungeon” at 4 Federal Street in 1935, but I think he was just following in his father’s footsteps, albeit in a more commercial way. The senior Goodell was certainly a showman, who gave numerous lectures on the witch trials as well as private tours of his home and library, and the 1918 auction of his collection drew national attention. Four Federal received its Massachusetts Tercentenary Marker in 1930, and following the “discovery” of the original “witch dungeon” in his basement in 1935 (another national story, but confusing as I think that Goodell Sr. referred to this same dungeon?), Alfred Goodell opened the Old Witch Jail and Dungeon in his own birthplace. He acknowledged his father’s many contributions to witchcraft studies and styled himself a “curator,” establishing a precedent for Salem’s strictly-for-profit “museums”. It is also notable that both Abner and Alfred Goodell referred to the victims of 1692 as “witches” rather consistently. After the latter’s death, there was so little opposition to the razing of Four Federal Street by the New England Telephone and Telegraph Company that I am wondering if it had lost its earlier landmark status because of its commodification. And somehow its plaque ended up on the new Witch Dungeon Museum on Lynde Street: not the Tercentenary one below (no one seems to know where all of Salem’s Tercentenary markers are) but one installed after its demolition. There was power (and pride) of place in Abner C. Goodell’s lifetime; afterwards, not so much.

The Old Witch Jail and Dungeon in the 1930s and 1940s. Boston Globe, 15 September 1949.


If You Build it, They will Come

Two very different tourist towns during the Pandemic of 2020: at the beginning of the summer, I was up in my hometown of York, Maine, so I wrote about its opening in the midst of Covid with every intention of writing a comparative “bookend” post on Salem. I am only getting to this now, with summer over and Salem’s Halloween season, 2020 version, gearing up. Yes: Halloween has arrived in Salem: apparently nothing can stop it, even a pandemic! The traffic and the crowds have increased noticeably over the last few weeks, and on Saturday I went for a walk to see to see what was up: I turned around after 5 minutes, it was simply too crowded for me to feel safe, after so many months of relative isolation. Then I went back on Sunday, and it was much better: less crowded, masks much in evidence, enough space away from the restaurants. I am wondering if social distancing downtown will be possible on October weekends: shops, restaurants, and attractions have limited capacity under the Covid conditions, so lines will form—and grow longer with each weekend until Halloween I expect.

Sunday 9/27/20: Salem downtown: not too bad! Most people had on masks, as the whole downtown is a mandatory mask zone. Mask ambassadors out and about. Longer lines at restaurants than the museums, with the exception of the Witch “Museum”, of course—which is not really a museum. This year, it finally gets some stiff competition from the Peabody Essex Museum with TWO Salem exhibitions on view: “Salem Stories” and the “Salem Witch Trials, 1692” (with authentic artifacts, expert curatorship and current historiography, as opposed to mannequins, narrative, and interpretation from circa 1968).

So I was originally going to title this post “City of Mixed Messages”, but after walking around, reading, and thinking a bit, I decided that wasn’t fair: I don’t think the City is putting out mixed messages. All the official events are canceled: people are just coming. There are attractions of course, like the traditional schlocky ones and the new PEM exhibitions, as well as a new Destination Salem app and a Frankenstein-esque Hampton Inn, but apart from the specific draws, I just think people like to come to Salem for (a very extended) Halloween. Witch City has been built with a very solid foundation, and they will come. Away from Essex Street, all was pretty quiet even in the city center: the Charter Street Cemetery has been closed for repairs for quite some time, and I saw only respectful wanderers at the adjacent Salem Witch Trials Tercentenary Memorial: certainly a far cry from thisThe City’s message this year seems to be come with a mask and a plan (like voting!) and hopefully that’s what people will do.

Six feet apart was possible at the Salem Witch Trials Tercentenary Memorial this past weekend.

But it’s still September. I am wondering how state protocols can be observed with more crowds. I saw lots of out-of-state license plates downtown: have these people quarantined for 14 days before they descended upon Salem? Last week when I visited the Beverly Historic Society, there were contact-tracing questions before I could enter the exhibition: is this happening in Salem? What’s going to happen on Halloween night, which is (of course, 2020) on a Saturday this year? No candy from me, kids; I’m sorry, I’ll double up next year.

As you can see, all was pretty quiet in the McIntire Historic District this past weekend, even in the Ropes Mansion garden, which is just GORGEOUS now—it’s the ultimate late-summer garden. The owners of this beautiful Italianate never do anything in half measures, but I suspect they must be part of Historic Salem’s  Halloween event: Halloween in Salem, a “festive virtual house tour” which will go live on October 9. A great idea and a safe way to experience Halloween in Salem.


How do You Re-open a Tourist Town?

After a pandemic—or in the midst of one? Obviously the answer is very carefully. I grew up in a summer tourist town, York, Maine, and have lived in a seasonal–going on all-year tourist town, Salem, Massachusetts, for several decades, so the question is very interesting to me, and obviously far more than interesting to the residents and business owners of both communities. I’m in York now, so I thought I would start with some observations of what is going on here, and then follow up with Salem (whose many restaurants started opening up yesterday—in the streets) when I return in a few weeks. The policy in Maine is self-quarantine for two weeks for all people coming from outside: I am following that policy I believe: I came up with two weeks’ worth of groceries and supplies and am going to no public places, with the exception of parks and walkways near our home which are open. Self-quarantining in Massachusetts allowed daily exercise as well as essential shopping, so I was assuming that the former is allowed here: I found some contradictory information, but if I am the wrong let me know, Maine authorities! I stay far away from everyone on my daily walks and wear my mask at all times. We have the perfect situation here, as we have a big family house where my husband, stepson and I are staying, and my parents–who are Maine residents—are in their condominium less than a mile away. So if we run out of anything they can go and get it for us! The one time I was walking in rather public place, with my Maine parents and mask on, they insisted on going to the walk-in counter of Rick’s All-Season Restaurant for Bloody Mary’s: I stayed far away from the window and we imbibed at home. There is an ice-cream take-out window in Salem, but I don’t know if we have a Bloody Mary one—-yet.

IMG_20200607_120623_791The Take-Out Window at Rick’s Restaurant in York Village

I was quite accustomed to seeing masks on the streets of Salem as well as inside public places: here in Maine there seems to be less mask-wearing outside, but as I haven’t been inside anywhere but our home I’m not sure what’s going on there. Obviously Maine is a much larger state than Massachusetts with a much smaller population, so there is less concern about population density: in York the population typically swells in the summer, but with this two-week self-quarantine policy in effect I would guess that this would not be the case this summer. That is the pressure point. York is a really large town, geographically, with a lot of public outdoor space: three major beaches, a mountain with trails, parks, ponds, pathways—lots of room for social distancing. The beaches are open for active use: no sunbathing, but walking, swimming, fishing are allowed. In York Harbor, where we live, there are two coastal paths: the Cliff Walk and the Fisherman’s Walk. I grew up walking on the former in four seasons: but there have been some access issues over the past decade or so, and the owner of one abutting property has built a fence to block pedestrian access to part of the walk. It has been Covid-closed, but the nearby Fisherman’s Walk is open so that is where I will be taking most of my harbor walks. As you can see, it’s lovely, and very uncrowded: we’ll see what happens as June progresses.

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20200609_101139Fisherman’s Walk, York Harbor, Maine, with a new house (next-to-last photo) rising over the Harbor.


New Deal Salem

A couple of years ago I complained about the lack of WPA murals in any of Salem’s public buildings: this struck me, as an impression and little else, as a lack of New Deal investment in Depression-era Salem. I’ve had time to survey the paper trail now and boy was I wrong: Salem benefited tremendously from the work of New Deal agencies, and not just in terms of its infrastructure but its culture as well. So this post will serve to set the record straight. I don’t think there is a Salem neighborhood that lacked a WPA project: there was work on different installations around Salem Harbor, at two Salem islands (Winter and Baker’s), downtown, in Forest River Park in South Salem and at Greenlawn Cemetery in North Salem. And so many agencies worked here, fanning out from a major field office in Barton Square with 300 Federal employees at first, and then a smaller office situated in a renovated Old Town Hall. Whether it mitigated the impact of the Great Depression effectively is another inquiry, but the Federal government certainly had a presence in Salem in the 1930s, and left its mark.

New Deal Building Collage

New Deal Greenlawn Collage

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New Deal Machine ShopNews clips from Works Progress Administration Bulletins, 1936-39, Boston Public Library; National Youth Administration Photos and Records, NARA.

Well of course parking lots, wharves, and cemetery plots were necessary and I think the timely renovation of Old Town Hall was key, but my favorite WPA agencies were those charged with more historical and cultural endeavors, most especially the Historical Records Survey (HRS) and the Historic Architectural Buildings Survey (HABS). Salem was fortunate in that it had a demonstrated commitment to the preservation of historic records and buildings, in the forms of the long-established Essex Institute and concurrent initiative to establish the Salem Maritime National Historic Site, but the HRS was instrumental at documenting essential records of American history across the US at their most endangered moment. It was originally part of the WPA’s Federal Writers Project, but it spun off on its own and then became a unit of the Research and Records Program in 1939, charged with compiling indexes to major genealogical sources such as vital statistics, cemetery internments, military records, and newspapers. The reports of the HRS are nothing short of heroic (Salem actually needs one now; I have no idea of the location or state of many of its public records) but little interesting items were also published in the 1930s, showing how historical research was interwoven into daily life. And as for HABS: is it impossible to underestimate the value of its photographs, measured drawings, and documented details of Salem’s built landscape, and with over 600 entries Salem was particularly favored by these dedicated professionals, working away in large field office in Boston.

New Deal HRS (2)

New Deal HRS Collage

HABS MAP

NEW Deal HABS Boston (2)

New Deal 29 Washington Square (2)

WPA LastHABS records, Library of Congress.

Another WPA cultural agency that seems to have been very active in Salem during the later 1930s was the Federal Theatre Project, which staged a succession of productions at the Empire Theatre on Esssex Street and several benefits around town—several premieres, no less. I can’t discern similar activity on the part of the Federal Art Project in Salem, though I suppose Salem artists could have exhibited at the Federal Art Gallery on Newbury Street in Boston. As I was researching the FAP, I did learn that it was not the chief administrating agency of all of those lovely Post Office murals which started me off on my charge years ago, but rather the Fine Arts Department of the Treasury Department. Another cultural agency which was under the aegis of both the WPA and the Federal Art Project was the Index of American Design, which commissioned artists (over 400) to create watercolor illustrations (over 18,000) of intrinsically American decorative art objects, including several Salem items.

New Deal Theatre Collage

New Deal Theatre Now and Then LOC (2)

Federal Art Project collage

IAD Collage

Federal Theatre Project and Federal Art Project Posters from the Library of Congress; Salem Index of American Art renderings from the collection at the National Gallery of Art.

Finally, I don’t think I can conclude this survey of the New Deal’s contributions to Salem’s physical and cultural landscape without a brief mention of the Massachusetts volume in the American Guide Series produced by the Federal Writers Project:  Massachusetts: a Guide to its Places and People (1937). This book was a bit controversial in its time as it was one of the first American Guide books and it definitely revealed a pro-labor perspective in its first part, which introduces readers to the Massachusetts people and their institutions. It certainly reflects its time and its intent, but regardless, the second part of the book contains absolutely amazing walking and driving tours of Massachusetts cities and counties. I actually drive around with it in my car! There are several walking tours of Salem and they are much better than that stupid Red Line thing we have now; we should just arm all of our visitors with a copy of the WPA map to the city and they would be far better served.

Massachusetts Guide Collage


Witches are Sexier than Quakers

I would really love to buy the toleration rationale that is used almost universally to justify Salem’s exploitation of the 1692 Witch Trials for commercial gain, but I have several issues. The argument goes like this:  yes, we had a terrible tragedy here in 1692, but now we owe it to civilization to spread awareness of the intolerance of that community in order to raise awareness of intolerance in our own time. If we can make money at the same time, so be it, but it’s really all about teaching tolerance. I’ve written about this before, several times, so I’m not going to belabor the point, but I think this rationale reinforces a notion among some—actually many—that the victims of 1692 were doing something that was in some way aberrant or diverse, when in fact they were just plain old pious Protestants like their neighbors and accusers. The focus on toleration is supposed to connect the past to the present, but more than anything, it privileges the present over the past. My other problem with the toleration rationale is the exclusivity of its application: only to the Witch Trials, the intolerant episode with the most income-generating potential. We seldom hear of any other moments of intense intolerance in Salem’s history: the fining, whipping, and banishment of separatists, Baptists and Quakers in the seventeenth century, the anti-Catholicism and nativism of two centuries later. Certainly the Witch Trials were dramatic, but so too was the intense persecution in Massachusetts in general and Salem in particular over a slightly longer period, from 1656-1661: just read the title pages of these two incredibly influential texts which documented it.

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Quakers Bishop

Edward Burrough, A Declaration of the Sad and Great Persecution and Martyrdom of the People of God, called Quakers, in New England, for the Worshiping of God (1661; Christie’s —-the whole text can be found here); George Bishop, New England judged, not by man’s, but the spirit of the Lord: and the sum sealed up of New-England’s persecutions being a brief relation of the sufferings of the people called Quakers in those parts of America from the beginning of the fifth month 1656 (the time of their first arrival at Boston from England) to the later end of the tenth month, 1660 (1661; Doyle’s—the whole text is here).

The whipping, scourging, ear-cutting, hand-burning, tongue-boring, fining, imprisonment, starvation, banishment, execution, and attempted sale into slavery of Massachusetts Quakers by the colonial authorities is documented in almost-journalistic style by Edward Burrough and George Bishop and the former’s audience with a newly-restored King Charles II in 1661 resulted in a royal cease and desist missive carried straight to Governor Endicott by Salem’s own Samuel Shattuck, exiled Quaker and father of the Samuel Shattuck who would testify against Bridget Bishop in 1692. So yes, the Quakers accused the Puritans of intolerance far ahead of anyone else, and their detailed testimony offers many opportunities to explore an emerging conception of toleration in historical perspective: we don’t have to judge because they do. Every once in a while, an historical or genealogical initiative sheds some light on Salem’s Quakers—indeed, the Quaker Burying Ground on Essex Street was adorned by a lovely sign this very summer by the City, capping off some important restoration work on some of the stones—but their story is not the official/public/commercial Salem story: that’s all about “witches”.

Quaker Meeting House

Quaker Meeting House 1832

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Quakers Grave

Much of Salem’s Quaker history is still around us: the Essex Institute reconstructed the first Quaker Meeting House in 1865 and it is still on the grounds of the PEM’s Essex Street campus (Boston Public Library photograph via Digital Commonwealth);  the c. 1832 meeting house formerly at the corner of Warren and South Pine Streets, Frank Cousins photograph from the Phillips Library Collection at Digital Commonwealth; the c. 1847 meeting house–now a dentist’s office overlooking the Friends’ Cemetery on upper Essex Street; Samuel Shattuck’s grave in the Charter Street Cemetery, Frank Cousins, c. 1890s, Phillips Library Collection at Digital Commonwealth.

Quakers can’t compete with “witches”, any more than factory workers, soldiers, inventors, poets, suffragists, educators, or statesmen or -women can: they’re just not sexy enough for a city whose “history” is primarily for sale. There was a time when I thought we could get the Bewitched statue out of Town House Square, but no more: it will certainly not be replaced by a Salem equivalent of the Boston memorial to Mary Dyer, one of the Boston Quaker “Martyrs”. The placement of a fictional television character in such a central place—just across from Salem’s original meeting house–and not, say, a memorial to Provided Southwick, whose parents were banished to Long Island, dying there in “privation and misery”, whose brother was whipped from town to town, and who would have been sold into slavery (along with another brother) near this same square if not for several tolerant Salem ship captains*, is a bit unbearable, but that’s Witch City. Apparently grass just won’t grow in this little sad space, so soon we will see the installation of artificial turf , which strikes me as completely appropriate.

Quakers Genealogy

Quakers Whittier

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“The Attempted Sale into Slavery of Daniel and Provided Southwick, son [children] of Lawrence and Cassandra Southwick, by Governor Endicott and his Minions, for being Quakers”, from the Genealogy of the descendants of Lawrence and Cassandra Southwick of Salem, Mass. : the original emigrants, and the ancestors of the families who have since borne his name (1881); *John Greenleaf Whittier tells Provided’s tale under Cassandra’s (more romantic?) name, and adds the “tolerant ship captains”: we only know that the sale did not go through. The Mary Dyer Memorial in front of the statehouse, Boston, Massachusetts.

Appendix: There was a very public attempt to place a memorial statue to the Quaker persecution in Salem by millionaire Fred. C. Ayer, a Southwick descendant, in the early twentieth century which you can read about here and here: the Salem City Council (or Board of Aldermen, as it was then called) objected to the representation of Governor Endicott as a tiger devouring the Quakers, so the proposed installation on Salem Common was denied. If the aldermen had read Burrough’s and Bishop’s accounts,  I bet they would have been a bit more approving.