Tag Archives: Historic downtowns

Preservation Polaroids

I have heard, and read about, Salem’s experience with urban renewal many times, including first-hand accounts, so I thought I understood its causes, course and impact pretty well, but when you write about something, you have to engage on another level and come to your own understanding in order to explain it to others. It’s the same with teaching. One of the chapters for Salem’s Centuries that I’ve been working on this summer is about the city’s development over the twentieth century and so I really had to dig deep into urban renewal. I decided to start fresh with primary sources, so I went through all the records of the Salem Redevelopment Authority (SRA) located up at the Phillips Library in Rowley (these are public records, which should be in Salem, but I’m actually glad they are in Rowley because the City’s digitized records are impossible to search and I don’t know how one might access the paper). The SRA was the agency created to oversee urban renewal in Salem’s downtown and it still has jurisdiction: its composition was incredibly important and remains so. I’m going to be quite succinct here, because the narrative is rather complex and therefore quite boring to read or write about, but here’s the gist of what happened: after conducting a comprehensive study in the early 1960s the City created the SRA and put forward a very ambitious urban renewal plan which was overwhelmingly focused on clearance, including the demolition of between 120-140 buildings in Salem’s downtown area. The goal was to create a new pedestrian shopping plaza, to compete with the new Northshore Shopping Center just miles away in Peabody. The focus was on Parking, Parking, and more Parking. What I did not know before I delved into this research was that at the same time that this plan was brewing, Salem also had another committee looking at the downtown: an Historic District Study Committee, which was surveying all of central Salem’s buildings for inclusion in potential historic districts. What a clash! The “before” photos that you see below, candid polaroids, were taken by members of the Study Committee in 1965, the same year that the SRA was rolling out its demolition plan. Among the SRA records up in Rowley, there is a mimeographed document entitled a “Do it Yourself Walking Tour” prepared by John Barrett, Executive Director of the SRA, for Historic Salem, Inc., Salem’s preservation organization, then and now. It’s a remarkable document, because Barrett basically takes the Study Committee’s inventory and turns it into a hit list: this is what we’re going to demolish! Take a tour and see for yourself! There were 119 building slated for demolition, a number that would expand to over 140 over the next few years. The polaroids represent buildings that Salem’s preservationists were trying to save: they were successful in some cases, but not in others. Their resistance resulted in a far less destructive approach to “renewal”, however, which focused more on rehabilitation than destruction, as these images illustrate well.

This doesn’t line up perfectly, but what a great restoration +addition by Salem architect Oscar Padjen: very representative of the creativity of  “Plan B”!

As these photos also illustrate, once rehabilitation became an objective, several key buildings were restored in exemplary fashion, by local Salem architects and utilizing the new means of facade easements. If you compare past facades of these building with the present, urban renewal looks great, particularly with the hardscaping design of landscape architect John Collins of Philadelphia, whose work is also representative of the “Plan B” approach. What is more difficult to illustrate are the great wide swaths of buildings that were taken down, principally on the main Essex and Federal Streets but also on St. Peter and Brown Streets, while Plan A was still operational. We can never see these buildings restored, they were just swept away. What remains are parking lots and ghastly modern buildings. I’m not a fan of what was called the East India Mall in its orginal incarnation, but its colonnaded side entrance (not quite sure what to call it???) was quite distinctive, and it was butchered under the auspices of the SRA in the 1990s so now we have the Witch City Mall. I think Front Street (below) it probably the most perfect example of Plan B, along with Derby Square, but Central Street (just above) is pretty representative too.

Washington Street was the boundary of “Heritage Plaza East,” where most of the renewal activity happened in both phases, but it did not experience as much demolition as it had already weathered a major tunnel project just a decade before. That’s another realization for me: I somehow never put Salem’s “Big Dig,” during which its railroad tunnel was constructed and depot demolished in the 1950s, in such close chronological proximity to its experience with urban renewal in the 1960s. This generation of Salem residents weathered a lot of construction and dislocation: as always, past experiences temper the present. If you shift the perspective even further back, to the 1930s, when the new Post Office was built after an entire neighborhood was cleared out, you can understand why there is so much concern about the lack of housing downtown today: 51 buildings gone in the 1930s, 87 in the 1960s. Salem’s long “plaza policy” certainly took its toll, but I remain grateful to those residents who persevered in their preservation efforts for what remains.

Strking transformations on Washington Street.

NB: I’m confident in most of these past-and-present pairings, but not all, because streets numbers can change—not quite sure about the Subway market on Front Street for example……….

 


Hotel Happening

And now for some good (re-)development news: the conversion of the 1895 Newmark’s Building on Essex Street into the new Hotel Salem, a 44-room boutique hotel complete with rooftop bar, ground-floor restaurant, and shuffleboard in the basement. The Hotel Salem will join The Merchant as the second Salem hostelry to be operated by Lark Hotels, which manages a string of unique properties in New England and California. The renderings invite one to imagine the Essex Street pedestrian mall actually working; in fact, Lark’s “chief inspiration officer” (what a great job title!) Dawn Hagin specifically referred to it last week in an article on the new hotel in Boston MagazineA lot of New England towns, or towns across America, don’t have pedestrian walking malls anymore, says Hagin. And the fact that it still exists in Salem, and this anchor store that used to be there—which was the heart of that—could be embraced and brought out today with what we are doing with the Hotel Salem—it is very exciting to us.  

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Well of course the pedestrian mall was a 1970s development, but no matter, Lark clearly chooses its properties for their unique place-specific character, rather than imposing some generic corporate vision on them: Hagan goes on to explain how the “bones of the building” and its mid-century department store vibe is going to influence the new hotel’s interiors. This building was at the “heart” of a very vibrant Essex Street, as a proliferation of postcards indicate (it’s the fourth building on the right in the c. 1910 view below). Even though everyone refers to it as the Newmark’s Building because of the ghost sign on the side and the long-standing art deco lettering in front, it was actually built for the Naumkeag Clothing Company in 1895–they moved from down the street and seem to have occupied the building for several decades until Newmark’s took up residence–and business.

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It’s really quite a building: I don’t think I ever really appreciated it because of the incongruous first-floor facade but now I can’t wait for its big reveal! This is a project that appears to be “opening up” to Essex Street–and Salem– rather than turning away.

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The future Hotel Salem, opening summer 2017 @ 209 Essex Street, Salem.


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