I have been looking forward to Salem’s 400th anniversary parade all summer so my expectations were high and definitely a bit unrealistic when it finally unfolded on this past Saturday. I’ve been so steeped in Salem’s history in general, and the spectacular Salem Tercentenary in particular, that I expected a lot of elaborate floats about big historical moments, which was definitely the case in 1926. There was a lot of comparison between past and present in that year as well (very well represented by these two ladies featured on the Salem Gas Light Co. float below) and I thought I’d have the opportunity to compare 2026 and 1926. The parade was themed “Salem through the Centuries,” so my expectations were not completely unfounded, but it was also labeled as the return of the traditional Heritage Days parade, which had not been held for over twenty years.

There were a couple of floats and I saw a couple of dates pass by, but mostly it was just a community parade: local politicians, businesses, institutions, organizations, people. Marching bands, fire trucks, and Shriners: just what you expect to see in a summer parade in a small American city. There were also a lot of boats, as the parade ended at the Salem Maritime National Historic Park, which held its annual maritime festival and cardboard boat regatta and so several entries marched in the parade. Here’s a few shots from my spot on Lafayette Street: there were larger crowds downtown but I walked way up towards the beginning of the parade route. A highlight for me came fairly early in the parade: History Alive, Inc., which has been presenting immersive historical productions for Salem residents and tourists since 1992, outfitted an army of historical Salem people in crafted costumes. It was really thrilling to see John Remond, Luis Emilio, and Samuel McIntire stride down Lafayette Street.




The History Alive contingent: these costumes were gorgeous!
So I settled in to watch more people (and the occasional animal) pass by: a delegation from the venerable student exchange program between Salem and Ota, Japan, representatives of the Salem Chamber of Commerce, Salem Main Streets, the Essex National Heritage Area, the League of Women Voters, the Salem Boys and Girls Club, the House of the Seven Gables, the North Shore Asian American and Pacific Islander Coalition, and the Saint Nicholas Russian Orthodox Church. (this is not a complete list). Nathaniel Hawthorne represented the Salem Athenaeum. Marching Masons too!








Several notable businesses really showed up for the parade, including Rockefella’s Restaurant, which is located in the historical Daniel Low’s building which was also the original site of Salem’s First Church, the Hawthorne Hotel, Cinema Salem, and O’Donnell’s Funeral Home, which featured an antique horse-drawn hearse! There was an array of witches, of course, pink, green, and dancing, as well as the ever-present Halloween buskers, and the Salem Witch Museum featured a tree float representing the millions of descendants of Witch Trial victims. Two public departments, The Salem Parks, Recreation and City Services Department and the Salem Beautification Committee, went all out with their truck floats featuring the famous cement slide at Forest River Park and the Ladies of Salem figurehead installations.







And now for the vessels. Both the Peabody Essex Museum and the Salem Maritime National Historic Park featured ship floats and there was also the flotalla of cardboard creations destined for the regatta later in the day. I was so hot after the parade that I skipped that, but it has become a HUGE attraction over the past few years and I can see from various posts that it was bigger than ever this year. The parade was closed very appropriately and very well by the Salem High School Marching Band, but I didn’t get a good picture!





An Appendix: a group shot of all the History Alive parade stars! Kristina Stevick, artistic director of History Alive, is in front. The Company’s wardrobe manager is Carrie Midura. You can be sure that this photograph is going into the archives: I’m going to print it out and put it there!






















































































































































