Tag Archives: Graphic Design

Black Cat Covers

Many months ago I wrote about a small publishing company in turn-of-the-century Salem named the S.E. Cassino Company with a diverse list of publications that included Black Cat Magazine, a pulp fiction/short story magazine (which featured Jack London and Henry Miller among its authors) that was in publication from 1895-1923. The Cassino company acquired Black Cat after the unfortunate death of its founding editor in 1912, and moved its operations from Boston to Salem, at least briefly–and then there was a twenty-year run of really cute black cat Black Cat covers. I recently came across a treasure trove of these images, and because they are so so striking (and it’s October in Salem) I thought I would feature a series of them. The Cover Cat cuts a pretty conventional silhouette on the first 1895 cover, but as you can see on this series of October covers, he gets bolder with each passing year. My favorite is from 1907, with the squirrels. Unfortunately, I can’t find the artist (s) responsible for these covers; if anyone has any information, please pass it along.

Black Cat 1895

Black Cat 96

Black Cat 1897

Black Cat 1900 cover

Black Cat 1901

Black Cat 1902

Black Cat 1904

Black Cat 1905

Black Cat 1907

Black Cat 1908

Black Cat 1913 cover

October Black Cat Covers from the digital collection of an amazing magazine bibliographer, 1895-1913.

Much, much more unfortunately, I have very bad news about a real black cat:  a kitten, to be more precise. This past Tuesday, someone stole a weeks-old black kitten named Sunshine (with an intestinal condition !!!) from our animal shelter here in Salem: this is just the sort of story that intensifies my dislike and disdain for October in the Witch City.


Edith & Jane, and Penguins

I have never been a good sleeper, but over this past summer I developed a very regular sleeping pattern:  I wake up exactly at 4:00 every morning. If only I was a farmer–or worked for the Today show! After a few weeks of tossing and turning, I now get up and do something–generally read or write–so not to wake my soundly-sleeping husband. I’ve been reading Edith Wharton all summer, so her characters are often the last thing I’m thinking about when I fall asleep. When I wake up at 4:00 (and believe me, it is always precisely at 4), I generally go upstairs to my study, which is lined with academic books that seem far too intimidating for that early in the morning–and Jane Austen. So I pick up Jane, and read for a couple of hours. And then I fall asleep for a half-hour or so, and wake up with “memories” of odd Wharton-Austen mash-ups:  Lily Bart from The House of Mirth is navigating Regency society rather than that of New York; Anne Elliot from Persuasion is sitting quietly in a Gilded Era drawing room rather than back in Bath. I’m all confused when I wake up.

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Jane Austen (1775-1817) and Edith Jones Wharton (1862-1937).

Now I’m sure that I’m not the first person to draw comparisons between these two iconic authors, who captured their relatively rarefied worlds a century apart. They both write about women, women who face social, economic, and cultural constraints. Jane’s women face different constraints than Edith’s, but the latter’s more modern characters seem to be living in a darker world, without much help, from either their creator or their fellow characters. I think that’s why I’m engaging in these subconscious mash-ups:  I want to rescue Edith’s young women by transporting them back to Austenland, where Jane will take care of them. Lily Bart and Summer‘s Charity Royall are certainly not as nice, and consequently deserving, as Elizabeth Bennet and Elinor Dashwood, but they have no family, no hope, and no future in Wharton’s script. Jane would do better by them, I think. I have no idea why I would transpose Austen characters to turn-of-the-century New York:  they would not do well there.

Apart from this brief foray into lit crit and armchair psychology, this post provides yet another opportunity to showcase my absolutely favorite books, as nearly all of my Austen volumes are Penguin Clothbound Classics with covers designed by Coralie BickfordSmith. And now I find that there are companion Wharton volumes in Penguin’s relaunched English Library line of more affordable paperbacks, also with Bickford-Smith covers. I just love the whole idea of book design in this digital age.

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Some Penguin Wharton Covers, and the Penguin 150th anniversary volume, Three Novels of New York, with cover design by Richard Gray.

Edith House of Mirth Penguin English Library

Edith Wharton Ethan Frome Penguin

Edith and Jane


Thunder Month

In his annual almanac, the seventeenth-century astrologer John Gadbury calls July the Thunder Month, [when] it was customary at Malmsbury-Abbey, to ring the great bell call’d St. Adam’s Bell, to drive away the THUNDER AND LIGHTNING. If the last week of June is any indication of things to come, his characterization will prove correct for July 2013. We’ve had rain pretty much every day over the past week, and it is raining again today. A bit of thunder and lightning, but nothing too dramatic…yet.*** It’s quite humid so the feeling is more tropical than New England, but the garden is thriving.

Gadbury_John-Ephemeris_or_A_diary_astronomical-Wing-A1775-1392_48-p1

July NYPD

John Gadbury, Ephemeris, or a Diary Astronomical, Astrological and Meteorological for the Year of our Lord 1696; a Strobridge Lithograph Company calendar for July 1901, which could also work for July 2013, New York Public Library Digital Gallery.

Other texts from the sixteenth and seventeenth centuries–astrological, agricultural, and “medical”–predict: if the first of July be rainy weather, ’twill rain more or less for four weeks together, which wouldn’t bother me at all. They also offer the following prescriptions for July:  don’t eat “strong”, substantive or spicy foods, nor any “muddy” fish, green fruits, or beets, drink but a little wine, eat sage and rue on a bit of bread every morning, and take as much “verjuyce” as possible, as it cools and refreshes the body (and the mind). Verjuice is a juice made of crushed and strained sour (unripe, green) grapes or apples mixed with a variety of herbs, and it appears to be experiencing a bit of a comeback at the moment, so maybe my early modern experts were right.

maggie_beers_verjuice__73302_zoom

***Tornado watch later in the day: very unusual for New England.


Ferns of North America

Desperate for green, and while I am waiting for my own ferns to pop out of the ground, I have been perusing various botanical books, several of which led me to some spectacular plates published right here in Salem in the later nineteenth century: Daniel Cady Eaton’s The Ferns of North America: Colored Figures and Descriptions, with Synonomy and Geographical Distribution of the Ferns (Including Ophioglossaceae) of the United States of America and the British North American Possessions (Salem, MA: S.E. Cassino, 1877-80) contains 81 beautiful lithographs hand-colored by James H. Emerton and C. E. Faxon. Another Salem surprise; I’m familiar with Cassino, whose diverse publications included everything from Black Cat Magazine to Bleak House, but this Eaton book is really spectacular.

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Ferns of North America 2

Ferns of North America

I suppose I shouldn’t be that surprised:  Cassino was trained as a naturalist before he turned to publishing, and seems to have been part of a New England circle surrounding the eminent Harvard naturalist Asa Gray which included Eaton and also John Robinson, head of the Botany Department at the (then) Peabody Academy of Science, whose somewhat less scholarly Ferns in Their Homes and Ours was also published by Cassino during this same time: the illustrations in Robinson’s book are less detailed and naturalistic (and certainly expensive) than those in Eaton’s, but still charming. Robinson designed the garden of the Ropes Mansion on Essex Street and his own large garden on Summer, right around the corner from my own house. While the former is still there, the latter is unfortunately buried under a parking lot. The Robinson house is still standing, however, and the garden plans are in the Library of Congress: they detail several fern borders similar to the illustration below.

Ferns Robinson 1

Ferns Robinson 2

How the Victorians loved their ferns, inside and out! The demand for books about ferns seems to be insatiable in the pre-1914 period, and the production of jardinières impressive. In the Victorian language of flowers, ferns were assigned mystical meanings, but also represented shelter, which might explain some of their interior attraction.

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Ferns 1902 Binding by Margaret Neilson Armstrong

Plates from Shirley Hibberd’s Rustic Adornments for Homes of Taste (1870); another recent find:  Frances Theodora Parsons’  How to Know the Ferns (1902) with an amazing cover by esteemed binding designer Margaret Nielson Armstrong.


October Century

To set the tone for October, always a month of highs (my birthday, beautiful weather and scenery, baseball) and lows (Salem’s transformation into full-blown Witch City, baseball) for me, I am starting off with some lovely images from Century Magazine, the popular successor to Scribner’s which was distinguished by the quality of its illustrations and its emphasis on popular history (lots of Civil War memoirs, and Napoleon) and serialized fiction by the most renown authors of the day. It was published from 1881 to 1930, an era which was clearly a golden age of graphic design. Collaborations between notable authors and artists distinguished Century prior to World War I; one of my favorites was that of Julian Hawthorne, son of Nathaniel, and Harry Fenn on an article from 1884 entitled “The Salem of Hawthorne”. Fenn’s Custom House is below.

Another eminent Century author was Theodore Roosevelt, who penned several articles on the West in the later 1880s (with illustrations by Frederic Remington) and one on the heroism of the New York City Police Department after he had become its commissioner!

Most of Century covers are pretty sedate: more money, and emphasis, was invested in what was between the covers, and on advertising posters to sell each issue:  “coming attractions” for the literary world, a century ago.

Century cover and posters from the 1890s and 1910s, New York Public Library Digital Gallery.


Tenacious Types

I read a really interesting article entitled the “The Typeface of Truth” by Michael Beirut yesterday that set me off on a typographical odyssey.  It was hot (or humid, actually) and I really didn’t want to get off the couch, so I dug a bit deeper into the subject of the article:  the enduring influence of the font invented by John Baskerville (1706-1775).  Actually, Baskerville the man was only briefly mentioned by Beirut, who was summarizing a series of posts in the New York Times Opinionator blog by writer and filmmaker Errol Morris which attempted to ascertain whether there are “certain fonts that compel a belief that the sentences they are written in are true?”  To ascertain an answer to this question, Morris devised a quiz which implicitly compared the Baskerville, Computer Modern, Georgia, Helvetica, Comic Sans,  and Trebuchet fonts as to the credulity of their passages.  Baskerville was the big winner, the “typeface of truth” in Beirut’s words.

Baskerville was a man who loved letters.  He loved to look at them, write with them and engrave them so much that changed his career path in his 40s and became a typefounder and printer.  In the preface to his 1758 edition of Milton’s Paradise Lost, he reflects on this transition:  “Having been a great admirer of the beauty of Letters, I became insensibly desirous of contributing to the perfection of them.”  Not content to be a mere craftsman, he effected innovations in every associated typographical endeavor:  design, casting, paper and ink production, printing.  He respected the dominant typefounder of his day, William Caslon, but clearly thought that there was room for improvement–especially in spacing and layout. Baskerville produced about 60 beautiful books (including several  bibles even though he was a proclaimed atheist), but had little commercial success in his adopted professions and probably would have faded into obscurity if not for the advocacy of Benjamin Franklin in his day and the great American book designer Bruce Rogers in the twentieth century.

Because Baskerville’s type survived, it looks conventional to us today, and obviously credible.

Below:  a Baskerville bible from 1769, a a neat type specimen poster (one of many) from Typography Today, and a close-up of a letterpress Baskerville print from Blush Publishers in Wales.

Chasing down Baskerville led me down many paths, including one that led to a special Salem font! (and a very un-Baskerville design)  Local (Winchester, MA) designers The Walden Font Co. have resurrected and revived many old historical typefaces, including those with very distinct gothic, western, and Shakespearean vibes, and a “magickal” font named Salem 1692.  Here it is, on its own, and superimposed by me on an actual seventeenth-century document, Cotton Mather’s 1693 Wonders of the Invisible World.


Olympic Posters

It was nice to see and hear the traditional ringing of the bells in Britain yesterday, signalling the beginning of the London Summer Olympics. Nearly all of the British institutions that I regularly “visit” have their own take on the Olympics this summer:  the Museum of London has a general exhibit, while the British Museum focuses on medals and the British Library offers up Olympex 2012, an exhibition on collecting the Olympics. My favorite Olympic-themed presentation, thankfully very accessible on-line, is the Victoria & Albert Museum’s presentation, A Century of Olympic Posters . It’s so interesting to see how the posters reflected the times in which they were produced, while at the same time projected national images to the world which were carefully chosen by the host countries.

There was no official Olympics poster until the 1912 Stockholm Olympics, but it seems appropriate to begin with the program(me) cover for the first London Olympics, held in 1908 at the newly-constructed White City Stadium in Shepherd’s Bush.  This Olympiad was originally scheduled to be held in Rome, but the eruption of Mt. Vesuvius diverted it to London. It’s a nice nostalgic image, and you can see the White City in the background.

The first official Olympics poster, printed in 16 different languages and alternative formats, was the work of Swedish artist Olle Hjörtzberg,. The original design, featuring completely naked athletes in a reference to the ancient Olympics, was replaced by this version, with its strategically-placed streamers, but this was a bit controversial too.

After a long break due to World War One, the Olympics resumed in war-devastated Belgium for the 1920 Antwerp games. Maybe it’s just my own national bias, but that looks like a very prominent American flag on the poster:  perhaps an expression of gratitude for the timely entry of the US into the war?  The poster for the 1924 Paris Olympics by Jean Droit has become iconic, and we first see the five Olympic rings representing the continents of the world on the posters for both the 1928 Olympics:  summer (Amsterdam) and winter (St. Moritz).

The poster for the 1932 Los Angeles Olympics, the first to be held outside of Europe, looks a bit odd to me:  apparently the artist Julio Kilenyi sculpted the figure and then photographed it, and I’m not sure how the lettering was produced.  There’s very little sense of place here; it does not read Los Angeles or America to me, but it’s interesting that “California” had to be added.  I suppose that the City of Angels was not yet the international city that it would become.

Few images are as ominous as the official poster for the 1936 Berlin Olympics with its menacing Nazi symbolism and the Four Horsemen, which can only be seen as the Four Horsemen of the Apocalypse in historical perspective.  And then there are two very similar, one might say identical, posters from the canceled 1940 and 1952 Helsinki Olympics.  Clearly Finland–and perhaps the world–decided to pick up where they left off.

There is some semblance of place in the Helsinki posters, but I think that emphasis becomes pronounced in the post-war era, beginning with the image of the second British Olympics, the so-called “Austerity Olympics” of 1948. Jumping forward to the early 1960s, the sense of place seems to overwhelm the sheer athleticism of the earlier posters in the images from the 1960 and 1964 Olympics in Rome and Tokyo.

Of course, the images get more abstract and symbolic in the later 1960s:  the poster for the Mexico games represents the psychedelic age perfectly, as does one of the slightly-cynical images of the 1976 Montreal Olympics.

The posters for the more recent games just don’t seem as textured to me as those from the past, although I really like the official poster #1 from the 2000 Sydney games, “Peace Roo”, designed by David Lancashire. The trend seems to be for whole series of posters to be produced rather than just one, representing individual sports as opposed to the entire event. This was certainly the case for the Barcelona Olympics in 1992, which was represented by over 50 posters, and the organizers of the third London games commissioned posters from 12 eminent British artists. Pictured below is “For the Unknown Runner” by Chris Ofili, who used the vase outline to reference the Greek origins of the games.