Step it up, Salem

Nothing helps to define the distinguishing characteristics of where you live better than travel. I’ve been traveling quite a bit over the past year, near and far, in the US and abroad, but generally to places which are identified as tourist destinations, like Salem. I’m always happy to return home, where I am more appreciative of Salem’s many advantages and resources, but also its lost opportunities, for lack of a better phrase. There are quite a few places that make do with with a lot less than Salem has: they might or might not have streets of historic architecture (though most of the places I visit do), they might not have a “marketable historic event,” they might not have a harbor, they might not have 100 restaurants, but they do have: 1) historical societies and/or museums that provide free exhibits and walking tours for the public; 2) museums that are actually museums–nonprofit institutions with collections and curators; 3) attractive and informative signage; and 4) a sense of pride expressed by effective stewardship of public properties—historical and otherwise. I think Salem could do a lot better; I think we need to step it up in these four areas in particular. I’m not sure how to do that, however, as I’m not really sure who is in charge of Salem’s tourism planning and administration. Free enterprise seems to reign over the city’s tourism, with private institutions taking primary responsibility for selling our city’s heritage, with a few very notable exceptions like the Salem Maritime National Historic Site and the House of the Seven Gables. There should be some role for our city government, but I’m not sure if that role has been defined or exists, so I’m going to make my key points in the form of questions and just cast them out there into the unknown.

Why can’t we ditch the Red Line? I’ve written a whole post about this and my feelings have not changed, so I’m not going to belabor the point, but the Red Line–as one of the few truly public history initiatives visible in the city—makes Salem look regressive (I’m sure it must be based on Boston’s Freedom Trail, which dates to 1951! Come on, times have changed in historical interpretation! Where is our app?) exclusive (there is no African-American history on the Red Line; at least Boston’s Freedom Trail intersects with its Black Heritage Trail. Salem has no Black Heritage Trail and no markers on black heritage sites), and exploitative (because it’s really all about shops and witch “museums” obviously). Plus it just looks bad. We can and should do a lot better: the foundation is already laid with some great tours produced by Salem Maritime and Essex Heritage  (here and here), among others. We just need to consolidate, repackage and go digital.


20190506_142906Is the Red Line going to take us across North Street to the beautiful Peirce-Nichols House? Of course not, sharp left to the Witch House, after we’ve just been to the Witch Dungeon Museum.

Why can’t we transform this beautiful Greek Revival courthouse which is currently empty into the Salem History Museum and Visitor Center?  There is a nice display of placards providing an overview of Salem’s history called the Salem Museum at Old Town Hall and a Visitors Center with much more regular hours run by Salem Maritime in the drill shed of the former Salem Armory, but I think we need to consolidate these two services into one building and this former courthouse happens to be empty and in the possession of the Salem Redevelopment Authority (SRA). I’m sure the SRA wants to develop it–and its adjacent courthouse next door–but this would be a great spot for Salem to really own its history. It’s right across from the train station and its parking lot. Salem needs permanent and professional exhibitions of its entire history, including the Witch Trials, which has always been its biggest draw. Doesn’t Salem Maritime have its own story to tell? Why does it bear the primary responsibility for visitor orientation in Salem? We know that the Peabody Essex Museum is not interested in historical interpretation, but they might be persuaded to loan some things, as would the Salem State Archives (I think!) which has been collecting quite a bit of local history over the past few years. 

20190511_124916Two empty courthouses downtown: can’t ONE play a key public role?

Why can the city of Salem regulate tour guides but not “museums”? Most historical interpretation in Salem is offered by private tour companies and private “museums” which are really not museums at all: they offer presentations and dioramas rather than collections and context. (This is not just my opinion! Check out reviews for the Salem Witch Dungeon Museum, the Witch History Museum, and the Salem Witch Museum on Yelp or TripAdvisor: even the people that like these places say “this is not what you would think of as a museum.”) The City of Salem licenses tour guides, but anyone and everyone can open a museum. This seems like an inconsistent public policy regarding historical interpretation to me. The other issue with the “museums” and haunted houses is their seasonality: they can be absolutely deadening if situated in a central location, as is the case with the juxtaposition of the Witch History Museum, Count Orlock’s Nightmare Gallery and the delightful Witch Mansion or whatever it is called along central Essex Street. This is Salem’s main street and you can hear a pin drop on a Friday night as these places are shut up tight; I think the last two were open only in October even during the day–but as you will notice, the Red Line runs right by.


20190508_153716Thank goodness for Wicked Good Books and the Hotel Salem, otherwise there’s not a lot going on on the Essex Street pedestrian mall, day or night. 

Why can’t we have consistent, attractive, and informative signage? And why do these private “museums” get to stick their signs on all over town on public utility poles?





Look at these signs! Clearly the owners of the Salem Witch Museum and Witch Dungeon Museum can just place signs wherever they like. I’m assuming the numbers on this last sign refer to the Red Line and (obviously) the Salem Trolley tour, another private purveyor of history in Salem. I think we need some contrast here, so here’s just one of a succession of well-designed signs I spotted around North Adams last weekend.


While I’m on the subject of signs, I would be remiss if I didn’t commend the City of Salem for putting up some lovely neighborhood and park signs—which they have—but the information presented on these signs has to be correct. I’m particularly concerned about the sign for the relatively new Remond Park adjacent to the Beverly Bridge. This is a memorial to the Remond family, a very successful free black family in mid-nineteenth-century Salem whose members advocated for school desegregation, abolition and myriad other social justice issues while operating several successful businesses. It’s great that they have a park! It’s great that this park is one of only two Salem sites on Tufts University’s acclaimed African American trail project. But the sign has the wrong information: Salem had a vibrant African-American population in the nineteenth century downtown; there was not “a large population of African Americans” who lived in this rather remote section of Bridge Street Neck. As if the location of this park wasn’t off the beaten path (Red Line) enough, Salem’s African-American population is marginalized geographically by this sign, just as they are marginalized (or omitted) from Salem’s history.


20190511_132347Bridge Street Neck was not “home to a large population of African Americans” in the 19th century: just check the city directories!

Why can’t we protect Salem’s sacred sites? Salem’s downtown cemeteries, especially the Old Burying Point or Charter Street Cemetery, are besieged during October: why can’t the gates simply be shut? I have seen terrible things in Charter Street: many tourists don’t seem to realize that it is a real cemetery rather than some sort of stage set. The City of Salem has an obligation to protect this sacred site, and it could do so by simply locking its gates. Salem’s Quaker Cemetery on Essex Street is always locked up; why can’t Charter Street be locked up for the month of October? This is a question that people have been asking for years and there is never any answer.



18 responses to “Step it up, Salem

  • Sarah Staats

    Good points well explained! Could you follow up by finding out and letting readers know to whom to write (with a copy to the Mayor), so that the cause can produce a more focused impact?


    • daseger

      Thanks, Sarah. I’m just not sure who is in the charge! It’s very easy to find out who is in charge of shade trees, parking, even public art, but tourism not so much! The City doesn’t seem to take responsibility. There is agency for marketing (Destination Salem) and another that seems to run the temporary information booth that pops up for the month of October (Salem Main Streets) but how these duties are distributed I do not know.


  • Alan B Lord

    How many of these historic sites are national landmarks? How many are Massachusetts (state) historic landmarks? If the burial sites are in danger -for example – perhaps some larger organizations need to be told & perhaps they would be able to exert pressure (by offering suggestions) – or even supply designated and mandated funding for their protection & upkeep.

    It seems that the people in charge in Salem have their priorities – which would seem to be more commercially aimed & “Out with the old and in with the new.” In one of the country’s most historic cities, there needs to be a carefully measured mixture – with a good measure of sensitivity. There is a lot to be said for charm. It DOES bring in money. Look at the UK, for example.


  • Alan B Lord

    A nicely written & thoughtful article, by the way, Donna – as usual.


  • greenheron628

    Re: Charter St. Cemetery. Imagine that you’re the bones buried there beneath drunk noisy disrespectful amusement seekers who stand above your fibias and tibias shouting, swearing, and taking selfies.

    Re: museum designation. Museums unfortunately do not need to own a collection in order to be designated as a museum. My employer’s gallery underwent two years of extensive renovation to open FA19 as The Massart Art Museum, which will continue to offer curated exhibits as before, without a permanent collection. You might designate a tableau vivant of department store c1965 mannequins, spray-painted red, in cheap black wigs, dressed as Native Americans and situated among artificial Christmas trees as a permanent collection, if that brought in the paying museum-goers.

    Preach 🙂


  • Brian Bixby

    Speaking as an occasional visitor, I have to admit to not even realizing the Red Line exists. Oh, no doubt I’ve seen it. But I have no idea where it goes or what’s on it. That’s probably because my visits to Salem have been destination-driven: I’m going up there by commuter rail from North Station to visit something specific, to see something specific. And like many coastal cities, the ragged coastline makes finding one’s way about the city a bit of a hit-or-miss affair. (I have the same reaction to Boston, despite living across the Charles, or Portsmouth and Portland, up the coast.)

    And, while I hesitate to mention this to you, Donna, I have to say I’ve never heard of a decent “witch” tour. Is there one? I mean one that takes you to the most important sites, which would have to include going out to Danvers, for certain, and places them in an informative historical context? A decent tour could even raise visitor interest in OTHER aspects of Salem’s history.


    • daseger

      You know, I don’t know. I do know several guides, including several former students, and I’m impressed with the range of their knowledge so I’m sure there are some good tours out there but I haven’t taken a tour in quite some time. I’m working on a few pieces for national publications to I’ve got to do that as well as go back into the Witch “museums” which I generally avoid steadfastly. Kind of looking forward to the former, not the latter. Our tour business seems to have skyrocketed as there are big crowds all over the city, earlier and earlier. I take that as a sign of the intense interest in Salem’s history, which is why I really think we need a permanent exhibition of it accessible all year long.

      Liked by 1 person

  • Eilene Lyon

    Lots of excellent questions. I hope someone or some organization will seriously ponder the answers and take action.


  • Larry Pearl

    Unfortunately, I think the lure of making a quick buck from the tourist industry and all the “WITCHCRAP” may lead to the destruction of Salem’s history and ultimately the loss of potential valuable resources and assets.
    Once a historic site is destroyed its likely lost forever.
    Salem can learn so much from the successes of communities throughout the country which have, WITH VISION FROM ITS LEADERS, taken advantage of its invaluable history and created a destination of lasting value, increased economic growth, and provided a city that people are proud to call home.
    Just recently in Nashville…it’s not just honkeytonk and country music…
    An abandoned train station becomes a world class hotel and a national treasure is preserved. Or the estate at Cheekwood Gardens…..


  • Peg

    My love for Salem runs deep however because of the reasons you mentioned plus many rude shop owners and innkeepers we never stay there any more. We’ll stay in Gloucester, Portsmouth, or Rye Beach, NH. and drive down for the day, only problem is, there’s nothing left to explore. Can’t understand in a city as woven in important historical events as Salem why there isn’t at least one real museum with historical artifacts. It’s unfortunate that thousands of interesting and significant items are stored away in the PEM vaults. It’s beyond absurd that Salem of all places doesn’t have a museum embracing the tangible items of its rich history.

    Liked by 2 people

    • larrypearl

      Hi Donna,

      Sorry If I messed up my comments on your blog as I have a couple of email addresses plus a WordPress account ( not currently used). Looks like you are not posting comment pictures I’ve attached them anyway….


      Here it is again…..

      Unfortunately, I think the lure of making a quick buck from the tourist industry and all the “WITCHCRAP” may lead to the destruction of Salem’s history and ultimately the loss of potential valuable resources and assets.

      Once a historic site is destroyed its likely lost forever.

      Salem can learn so much from the successes of communities throughout the country which have, WITH VISION FROM ITS LEADERS, taken advantage of its invaluable history and created a destination of lasting value, increased economic growth, and provided a city that people are proud to call home.

      Just recently in Nashville…it’s not just honkeytonk and country music… An abandoned train station becomes a world class hotel and a national treasure is preserved. Or the estate at Cheekwood Gardens…..



      • daseger

        No problem—I actually don’t know how to post pictures in the comments! Certainly would if I could. Nashville is on my list–I hear great things! Obviously the quick buck is my concern as well. It has been for some time. I certainly don’t want to stand in the way of private enterprise but I think there are things our city could do to mitigate the more exploitative side of our tourism. I’m really worried about the tourist trap reputation undermining our economy, as well as the fact that we’re not doing justice to our incredible history. At the very least, I wish we could have a public conversation.


  • Helen Breen

    Hi Donna, great piece with appropriate and probing questions. I enjoy your peregrinations “near and far, in the US and abroad” and your observations about how each destination chooses to preserve its historical past.

    I particularly liked your jaunts last summer to many charming towns in New Hampshire. Looking forward to more of your excursions as summer approaches…


  • overthirtymedia

    I got a headache from how many times I rolled my eyes reading this article.


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