There is a well-maintained Colonial Revival house on Loring Avenue in South Salem for sale right now: it looks unassuming, but when it was built in 1924 it was famous, surpassing, very briefly, Salem’s other notable structures. This house was one of hundreds, maybe even thousands, of model “electrical homes” built across the country in the 1920s and 1930s, and people lined up outside to see just how bright their domestic futures were going to be.
The Salem Electrical Home was actually one of the first “Modern Homes” in the Boston region, joined in the next decade by equally popular electrical homes in Needham, Reading, Jamaica Plain, Lynnfield and Marblehead. Lines were long everywhere, with the Boston Globe reporting that 150,000 people visited the Marblehead home in 1935: Women are largely attracted to the displays of electrical homes, although there is a good proportion of men among them. Kitchen appliances and the kitchen arrangement is as attractive to women as a mile of shop windows. The electrical kitchen preserves the food, cooks the meals, disp0ses of the garbage and attends to numerous of the household tasks. It really does seem to be all about the kitchen, which assumes the character of an autonomous entity, “saving” time, energy, and ultimately money (spent on all those servants no longer needed): there’s no mention of the increase in disposable income necessary to purchase all these miraculous gadgets, of course.
Newspaper headlines about electrical homes around the country, 1920s; photographs of the Electrical Kitchen at the New York World’s Fair in 1939; Philip Atkinson’s Electricity for Everybody, 1911, New York Public Library Digital Collections.