Christmas Covers

I really like the visual aesthetic of early twentieth-century Christmases, as represented by shelter magazines from that era: cozy, warm and stylish–not so commercial. Colorful, but not glittery. People (or their servants) are making Christmas rather than buying it. House & Garden is probably the most stylish, but it was an evolution, as you will see below. I looked through 10+ years of Christmas covers from 1912 through the 1920s and saw the transformation of the Christmas home from somewhat-realistic refuge to a more idealistic showplace, a transition that seems to coincide with the coming of the First World War and is exemplified in the illustrations of Ethel Franklin Betts. The post-war Christmas spirit is a little bit more romantic and curatorial: the house is presented to us through a series of vignettes. It’s all a bit less accessible, except through all those beautifully-draped windows that allow us to peep inside, drawn by the light.

housegarden22greeuoft_0359-1912

housegarden24greeuoft_0363-1913

housegarden26greeuoft_0353-1914

housegarden28greeuoft_0321-1915

housegarden30greeuoft_0299-1916

housegarden33greeuoft_0351-1917

housegarden34greeuoft_0279-1918

housegarden36greeuoft_0369-1919

housegarden38greeuoft_0373-1920

housegarden39greeuoft_0729-1921-november

housegarden42greeuoft_0453-1922

House & Garden Christmas covers from 1912-1922 (except the canopy bed, which is a November 1921 issue–I just loved it) accessed via the Online Books page at the University of Pennsylvania. Below is my very favorite cover, from 1925, and the inspiration for this post–a special “storybook” house in Salem, all lit up for Christmas.

christmas-1925

christmas-house-salem


8 responses to “Christmas Covers

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