I had a lot to do yesterday (including gardening) but still managed to devote quite a bit of time to the digital collections of the LuEsther T. Mertz Library at the New York Botanical Garden–a very enticing resource that represents only a fraction of the larger Library’s vast holdings, encompassing over 555,000 volumes in its General Research Collection, along with botanical art and manuscripts. I confined myself to only one category of the digitized materials–nursery and seed catalogs–and still managed to kill some serious time; I can only imagine the hours that would be lost to old journal articles, collector’s notebooks, and “Great Flower Books”! There were quite a few Massachusetts growers represented among the nursery catalogs, which dated primarily from the 1890s through the 1920s, including Salem’s very prominent horticulturalist and landscape architect Harlan P. Kelsey and the “Seed King” of Marblehead, James J.H. Gregory. (Both men were very energetic civic activists as well as horticultural entrepreneurs–I plan to focus on their comparative paths a bit later on, when I have more time). These catalogs are such great sources for the history of horticulture, garden design, “homemaking”, as well as advertising and marketing: they just suck you (me) right in–their nostalgic aesthetic appeal is quite powerful too. Here are a few of my favorite covers, but you can access the entire texts online via the Mertz Digital Collections.
Everything for the garden and “Dreamwo[r]ld” indeed: American nursery catalogs from the LuEsther T. Mertz Library’s Digitized Collections at the New York Botanical Garden.