I went up to the Phillips Library in Rowley to look through some scrapbooks memorializing the Salem Tercentenary of 1926 late last week and found myself enchanted by the presentation and curation of one particular album put together by a certain Frank Reynolds. There were two big scrapbooks actually, and while I was expecting photographs (I guess that would be an album, rather than a scrapbook), there were only newspaper articles pasted in in a meticulous and chronological manner with attached white labels. At first I was disappointed, but then I went with it, and found the juxtaposition of the headlines really interesting. Then I came upon one particular article that really illustrated the concept of “headline history” and then I had my post.

Thus inspired, I divided my Tercentenary headlines into several categories: 1) The Big Row; 2) Getting Ready; 3) Advice to Tourists; 4) Dress Up; 5)) Crowds; 6) Presidential Address.
The Big Row was over the date of the founding of Salem, actually no, it was over what “founding” meant. Everyone knew that Roger Conant came down from Gloucester to Salem in 1626 with the “Old Planters” but William Crowninshield Endicott, Jr., the President of the Essex Institute, insisted that Conant and his colleagues were mere “fishermen and squatters” and Salem wasn’t really founded until his ancestor John Endecott arrived with the first royal charter in 1628. So Salem’s Tercentenary should be delayed for two years. The most eminent Salem historian of the time, Sidney Perley, made it clear that this was a ridiculous stance, and resigned in protest from his curatorial postition at the Essex Institute. Then Endicott resigned, and that was the situation in March of 1926, only a few months before the celebrations were to begin. I’m really not sure how it was resolved, but it took a lot of meetings and made a lot of headlines. Endicott went on to become President of the Massachusetts Historical Society, so maybe all the Boston Brahmins got together and offered him a bigger prize to back down.

Full speed ahead! We get some great headlines about getting ready. A lot of focus on cleaning Salem up. There was one big new project—a pineapple-topped bandstand on Salem Common—but much more of an emphasis on restoring and scrubbing (reports on parades later on often noted how clean Salem’s streets were). Hamilton Hall was stripped of its paint; the massive train depot was sandblasted.

There were some interesting marketing campaigns associated with the Tercententary. Every Salem store seems to have dressed up its windows with historical scenes; Parker Brothers reissued its first board game, The Mansion of Happiness. There seems to have been an outreach to Quebec, because of Salem’s large Franco-American population, but also to other areas of the country, and I think that might explain these odd witch headlines. The Salem Tourist Camp at Forest River Park seems extraordinary to me: this very same space hosted a refugee camp after the Great Salem Fire just twelve years earlier (and no, the Fire was not “kind to the city.”)

So many “antiques”! The word is used very broadly: houses, dresses, furnishings, all on display. There was a great opening of houses throughout Salem, and also a great opening of attics. While the parades presented a broad overview of Salem’s centuries, the open houses and performances were very focused on the Colonial: and its revival.


The entire July week was jam-packed: THREE parades, a big bonfire on the fourth in the Salem tradition, fireworks in the Willows along with a triple parachute jump from a hot air balloon and then an attempted quadruple jump two days later by Louise Gardner (who would fall to her death before an Atlanta crowd of 15,000 two years later), athletic competitions, lectures, a ball, all sorts of exhibitions. The Massachusetts papers covered everything in detail, as did some national papers, and there were a lot of headlines about crowds. For the Historical and Floral parade at the end of the week, the participants were estimated at 10,000 and the crowds at nearly 100,000.

By all accounts the Salem Tercentenary was a resounding success, but clearly there was a need for a presidential nod to cap it off. I had always thought that Calvin Coolidge was dissing Salem by not attending the big event as he always summered nearby, but apparently this year he was in another part of the country. So he sent Vice-President Charles Dawes, who interrupted his annual fishing trip to Maine. The Vice-President reviewed the first tercentenary parade, and gave a speech on how the radio could safeguard the constitution from rampant populism. But even that sounds better than President Coolidge’s note, below. So enthusiastic: “even if Salem ships no longer circle the world and the life of the community goes on in less picturesque and spectacular channels” Salem still has its history! You’d think Silent Cal would have congratulated the city on putting on such a big party, but no. The President does make the point that anniversary of the Declaration of Independence was being celebrated in the Salem year as Salem’s 300th and this year we have another concurrence with the 250th anniversary of the beginning of the American Revolution. From what I’ve seen so far, I think Revolution 250 is going to leave Salem 400+ in the dust, but we shall see.


Tercentenary font? Quincy is up this year: you can check out their schedule here.












Boston Evening-Post, 3 October 1774.
































































Gloves with Lafayette’s image from the collections of the Metropolitan Museum of Art and the Museum of Fine Arts, Boston; a silk bag from the Smithsonian’s Cooper Hewitt Museum, and a ribbon from the collection at Lafayette College.



Samantha is currently wearing an ensemble by local artist Jacob Belair, which I think is lovely on its own but also because it covers part of her up! I wish it extended to her unfortunate pedestal. I’m not in Salem now, so I asked my stepson ©Allen Seger to take the photos of Samantha in crochet.

The Boston Women’s Memorial by Meredith Bergmann; photographs from her 
Model and Mock-up of the first and final monument to the Women’s Rights Pioneers by Sculptor Meredith Bergmann, to be unveiled in Central Park on August 26, 2020.


The Knoxville and Nashville Suffrage statues—both by Tennessee sculptor Alan LeQuire—and the unveiling of seven statues of prominent Virginia women last fall: former Virginia First Lady Susan Allen points to a statue of Elizabeth Keckley, dressmaker for Mary Todd Lincoln, and suffragist Adele Clark among the crowds (Bob Brown/ Richmond Times-Dispatch).
The Anthony-Stanton-Bloomer statue (1998) by Ted Aub in Seneca Falls; Ira Srole’s “Let’s Have Tea” (2009) in Rochester.
Office of the Architect of the Capitol.







A coaster’s approach to Boston Harbor and its wharves: John Hills, Boston Harbor and Surroundings, c. 1770-79 & A plan of the town of Boston with the intrenchments &ca. of His Majesty’s forces in 1775 : from the observations of Lieut. Page of His Majesty’s Corps of Engineers, and from those of other gentlemen, Boston Public Library Leventhal Map Center; Essex Gazette, 1771-1774; Salem Gazette, 1796

