New Developments on Essex Street

I was going to title this post “the good, the bad, and the ugly” but decided to stay a bit more neutral, and yet here I am leading off with this hackneyed phrase! That’s my preview, so beware. Essex Street, Salem’s venerable main street, ever in transition, is experiencing big changes yet again. First the very good: Salem’s newest hotel, the Hotel Salem, just opened in the old Newmark building at 209 Essex Street. It is a sparkling mix of mid-century modern decor superimposed on what feels like an earlier 20th-century building (it was actually built for the Naumkeag Clothing Company in 1895), complete with a marble staircase and a soda fountain-esque restaurant (called The Counter, not quite open) in the first-floor lobby (as well as a seasonal rooftop bar!). The entire hotel is oriented towards the street and all about embracing its bustling commercial past: it’s a great addition to Salem.

Now for the not-so-good. Say you’re sitting at that counter in the Hotel Salem lobby, drink nearby, peering outside onto Essex Street and planning where you’re going to go Christmas shopping next–the Counter will be open before Christmas I am informed. You probably can’t quite see it, but right next door is a great little independent bookstore, Wicked Good Books (above), which is a good start, but then where? You’re new to Salem: you don’t know that there is in fact good shopping a bit further down Essex Street in both directions, and on Central and Front Streets. All you see on one side is the Witch History “Museum” (quotations mine), more witch kitsch across the street, and on the other corner of Essex and Derby Square a vacant building that will house Count Orlok’s Nightmare Gallery come March. Not a lot of shopping possibilities there I would imagine, even when it is open. And then it gets uglier: as you look out of through the wide windows of the Hotel Salem in the other direction, beyond the old Almy’s clock, your eyes cannot avoid the hulking Museum Place Mall, recently rechristened the Witch City Mall. What happened to this building? The photographs from the 1970s show a rather imposing structure but at least one with some semblance of architectural integrity, later lost through artless adaptations and poor maintenance.

The old Naumkeag Trust Bank Building (1900), soon to be Count Orlok’s Nightmare Gallery; Museum Place (Witch City Mall) shops and signs, today and in the 1970s (MACRIS and Bryant Tolles’ Architecture in Salem).

All I can say is ugh, but I’m not through with this block yet: across the way from the Mall the new Peabody Essex Museum building is rising and I am finding that my reactions to it are not what I thought they would be. It’s going to be very boxy, but I like the restoration of the streetscape: though lovely, the Japanese garden which was previously located on this site didn’t quite fill the space. It’s just a frame, so maybe I’ll change my mind, but right now the structure seems to emphasize the street qualities of old Essex (like the hotel), as opposed to the pedestrian plaza of the 1970s. Time will tell.