The revival of traditional letterpress printing in this past digital decade is a very interesting trend to me; or perhaps my impression is incorrect and letterpress never went away. It does seem like small letterpress printers are popping up everywhere, hopeful signs that craftsmanship is still valued–even pursued–in an age of mass and massive production. I wanted to feature some local letterpress printers for this pre-Valentine’s Day post and I found quite a few, but very few of them were really offering valentines, which makes perfect sense: their business is a bespoke one, and custom-ordered Valentine’s Day Cards are probably pretty unusual (and unprofitable). I did find a few, and I broadened my search a bit to include letterpress offerings on the neat (and new-to-me) site Felt & Wire Shop and Etsy.
I’m looking for rather streamlined Valentine’s Day cards this year: no cutesy animals, only minimalist hearts, typographical motifs, and beautiful printing, although a quirky card always catches my eye. The cards below particularly appealed to me, beginning with one from a local printer: B.IMPRESSED. Just click on the image to get to the source.
I had to put one animal-themed card in here, plus this is beautifully printed.
A bit overtly romantic for me but again, beautifully printed. The bleeding hearts look like BLEEDING HEARTS.
Not a valentine, but a great photograph (by Maggie Holzberg) of an example of some very nice printing and the “bite” of type into paper, from the Massachusetts Cultural Council’s Folk Art & Heritage Apprenticeship Program.